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About the Role

Orchestra is seeking a Vice President, Influencer Marketing to lead strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role is ideal for a cross-industry leader who thrives at the intersection of earned, owned, and paid media, building innovative programs that generate headlines, shape conversation, and deliver omnichannel impact. The ideal candidate is a modern influence architect who translates brand ambition into culturally resonant storytelling, scalable creator ecosystems, and integrated campaigns.

Responsibilities

Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact.
Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content.
Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments.
Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting.
Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy.
Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories.
Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes.
Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification.
Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy.
Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI.
Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel.

Requirements

8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries.
Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results.
Deep understanding of the modern influence ecosystem — including organic content, paid amplification, performance marketing and platform-specific optimization.
Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI.
Experience managing influencer program budgets and navigating talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables and partnership terms.
Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers.
Strong executive presence and client counsel skills, with the ability to translate emerging trends into actionable strategic recommendations.
Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences.
Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting.
Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and consistently pushes programs beyond the expected.
Passion for staying ahead of emerging platforms, technologies, and cultural shifts — and the ability to apply them in ways that differentiate brands in the marketplace.

Skills

Creator Marketing
Influencer Marketing
Celebrity Marketing
Brand Partnerships
Strategy
Storytelling
Data Science
Earned Media
Owned Media
Paid Media
Omnichannel Marketing
Performance Marketing
Talent Negotiation
Contract Negotiation
Budget Management
Client Counsel
Trend Forecasting
Cross-functional Collaboration

Location

New York, N.Y.

Work Type

Hybrid

Experience Level

Vice President
8+ years

Salary/Compensations

$135,000 - $150,000

Benefits

Eligibility for an end of year bonus based on firm, team and individual performance.

About the Company

Orchestra is a full-service marketing-communications firm offering clients unparalleled strategy, storytelling, and data science expertise.
Its team of 700+ storytellers and strategists has experience across consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality, and arts and culture.
Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communications professionals.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.