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About the Role
We are seeking a Vice President of Influencer Marketing to lead influencer strategy across Orchestra’s Impact & Philanthropy and Public Affairs practices. This role is for a senior strategist who understands how creators, celebrities, advocates, experts, community leaders and other trusted voices can shape public opinion, build credibility and inspire action. You will set the strategic vision, develop integrated programs, serve as a senior advisor to clients, partner with account teams, mentor team members, and grow influencer marketing capabilities.
Responsibilities
- Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, supporting clients across various sectors.
- Develop culturally relevant programs that translate complex issues into compelling stories.
- Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures.
- Counsel senior clients on audience and messenger strategy, creator partnerships, cultural moments, and reputational considerations.
- Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification.
- Partner across various client verticals and collaborate with PR, digital, research, creative and paid media teams.
- Mentor team members and support new business efforts by shaping influencer and creator strategies, contributing to pitches and proposals.
Requirements
- 8+ years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across a range of client sectors.
- Proven experience developing influence strategies around complex issues, causes, policy, advocacy or mission-driven work.
- Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices.
- Strong understanding of how culture, public opinion and information move across social and digital platforms.
- Experience managing influencer program budgets, talent negotiations and contracts.
- Strong judgment around sensitive issues, reputational risk and messenger credibility.
- Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution.
Skills
- Influencer Marketing
- Creator Strategy
- Advocacy
- Social Impact
- Public Affairs
- Integrated Communications
- Talent Identification
- Vetting
- Partnerships
- Content Amplification
- Budget Management
- Talent Negotiations
- Contract Management
- Strategic Thinking
- Team Leadership
Location
- New York, N.Y.
- Washington, D.C.
Work Type
- Hybrid
Experience Level
- Senior
- 8+ years
Salary/Compensations
- $140,000 - $155,000
Benefits
- Eligibility for an end of year bonus based on firm, team and individual performance.
About the Company
- Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
- The company integrates people, platforms, and stories that stick to help clients build lasting influence.
- Orchestra offers programs that span from strategic business counsel through to tactical execution.
- The company comprises 700+ people with experience across various sectors.
- Orchestra is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
- It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
Equal Opportunity
- People of all backgrounds and abilities are strongly encouraged to apply.
- Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
- Opportunities for advancement exist and we are committed to helping all staff develop and grow.