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About the Role
The Analyst, Revenue Research (Ad Effectiveness) supports the execution and analysis of cross-platform advertising effectiveness initiatives, helping quantify campaign impact and inform revenue-driving strategies through data-driven insights. This role works across the A+E Global Media portfolio to deliver measurement solutions spanning brand lift, behavioral outcomes, sales attribution, and social/branded partnership performance.
Responsibilities
- Support the execution of cross-platform ad effectiveness and measurement initiatives, contributing across all phases of research.
- Assist in the design and execution of custom ad effectiveness studies including methodology development and survey design.
- Partner with internal teams and external vendors to manage study setup, fielding, and delivery, ensuring accuracy and timeliness.
- Support campaign measurement through tagging, monitoring, and troubleshooting to maintain data integrity across platforms.
- Analyze campaign performance across linear, digital, and social channels to evaluate brand lift, engagement, audience interaction, and behavioral outcomes.
- Support measurement and reporting for social and branded content partnerships, helping evaluate campaign effectiveness, audience engagement, amplification, and partner ROI across platform ecosystems.
- Synthesize data from multiple sources to develop a holistic view of campaign performance.
- Contribute to the development of client-facing deliverables, including executive summaries, recaps, and presentation materials.
- Assist in evaluating measurement partners and methodologies to ensure best-in-class research approaches.
- Collaborate with sales stakeholders to respond to ad hoc requests, delivering insights that support client strategy and revenue growth.
- Build proficiency across key research and measurement platforms.
Requirements
- Minimum of 1 or more years of industry or internship experience within data science / data analytics is preferred.
- Experience or interest in Ad effectiveness research and/or cross-platform measurement across television, digital, and social is strongly preferred.
- Familiarity with television and cross-platform datasets, including traditional sources and emerging measurement providers is preferred.
- Knowledge of ad effectiveness methodologies, including brand lift and custom research approaches; experience with platforms such as Lucid, DISQO, Latitude, or community panels is a plus.
- Expertise in PowerPoint and advanced Excel skills (macros/pivot table etc.) with the ability to synthesize data into clear, visually compelling outputs is required.
- Strong analytical and strategic thinking skills, with the ability to develop data-driven solutions to complex business challenges and adapt to evolving industry trends.
- Foundational understanding of marketing principles, including the marketing funnel, brand positioning, and the consumer journey/path-to-purchase.
- Excellent communication and interpersonal skills, with the ability to translate complex data into clear, actionable insights for both internal and external stakeholders.
- Collaborative mindset with a proactive, intellectually curious approach, seeking to understand underlying drivers and challenge assumptions when appropriate.
Skills
- Data Science
- Data Analytics
- Ad Effectiveness Research
- Cross-platform Measurement
- Television Measurement
- Digital Measurement
- Social Measurement
- Nielsen
- VideoAmp
- Comscore
- Brand Lift
- Custom Research
- Lucid
- DISQO
- Latitude
- Alida
- PowerPoint
- Excel
- Analytical Thinking
- Strategic Thinking
- Marketing Principles
- Communication Skills
- Interpersonal Skills
Location
- New York City
- Los Angeles
- Chicago
- Stamford, CT
Work Type
- Collaborate in office 3 times per week
Experience Level
- 1 or more years of industry or internship experience
Education Level
- Bachelor’s degree required in a relevant field such as business, economics, statistics, communications, or a related discipline is preferred.
Salary/Compensations
- $83,449 - $95,967
Benefits
- Healthcare coverage
- 401k matching
About the Company
- A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
Equal Opportunity
- A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.
- The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
- We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.