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About the Role
Daily Mail is seeking a Director of Subscription Growth to lead the US subscriber growth strategy for its Daily Mail+ product. This role involves owning US subscriber growth and revenue, managing the subscriber journey, and optimizing the full funnel from acquisition to retention. It's a player-coach position requiring strategic thinking, team leadership, and hands-on execution.
Responsibilities
- Own US net subscriber and subscription revenue targets, including forecasting, budgeting, performance reporting, and corrective action.
- Develop and execute a US growth strategy aligned with global subscription objectives.
- Allocate investment across channels and initiatives based on expected subscriber value, contribution margin, and payback period.
- Provide clear, data-driven assessments of performance, risks, and opportunities to leadership.
- Manage the subscriber journey as a connected system from visitor to retention.
- Partner with central teams to translate US market needs into prioritized initiatives.
- Manage the paid acquisition strategy and oversee campaign performance, channel mix, creative testing, and budget allocation.
- Create and manage a prioritized testing roadmap across acquisition, registration, paywalls, offers, onboarding, engagement, and retention.
- Establish an effective operating model with global and central functions.
- Work closely with Audience Development, Editorial, Product, Engineering, Analytics, Finance, and Ad Sales.
- Lead, coach, and develop a small team of subscription-growth specialists.
- Set clear goals, accountabilities, and operating cadences for the team.
- Create a culture of commercial ownership, experimentation, collaboration, and continuous learning.
Requirements
- At least seven years of experience in subscription, membership, or direct-to-consumer growth.
- At least three years of people-management experience.
- Direct accountability for subscription revenue, net subscriber additions, acquisition efficiency, churn, or another meaningful commercial target.
- A demonstrated record of meeting or exceeding growth and revenue objectives.
- Strong financial fluency, including CPA, customer acquisition cost, payback period, contribution margin, cohort performance, and lifetime value.
- Experience building forecasts, managing budgets, and making investment recommendations.
- Strong analytical judgment and the ability to turn complex performance data into clear decisions and actions.
- Experience influencing product, engineering, editorial, analytics, and other teams without direct reporting authority.
- Strong written and verbal communication skills.
- Ability to work effectively across US and international teams.
- Experience in news, publishing, media, digital content, or another high-volume consumer subscription business is preferred.
Skills
- Subscription growth strategy
- Revenue forecasting and budgeting
- Performance reporting
- Paid acquisition strategy
- Lifecycle marketing
- Engagement and retention strategies
- Subscriber funnel optimization
- Offer and paywall testing
- Financial analysis (CPA, LTV, etc.)
- Data analysis and interpretation
- Team leadership and development
- Cross-functional collaboration
- Communication skills
Location
- New York City
Work Type
- Hybrid
- Full-time
Experience Level
- Director level
- 7+ years of experience
- 3+ years of people management
Salary/Compensations
- $170,000 - $190,000/year
- 20% bonus opportunity
Benefits
- Healthcare benefits
- Dental and optical coverage
- 401(k)
- Generous paid time off
- Professional development opportunities
- Career progression opportunities
About the Company
- The Daily Mail reaches more than one billion people globally every month.
- It is renowned for agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations.
- Its editorial mix spans news, showbiz, royals, lifestyle, health, sport, money, and more.
- With over 300,000 digital subscribers globally and a social media following of over 150 million, Daily Mail is one of the world's most influential digital news organizations.
- Its platforms generate over six billion video views each month across various social channels.
Equal Opportunity
- Daily Mail US is an Equal Opportunity Employer (EOE).
- Committed to fostering diversity and maintaining an inclusive workplace culture.
- Welcomes applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
- Disability Confident Committed.
- Offers alternative formats for recruitment documentation and reasonable accommodations during the recruitment process.