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About the Role
Develop media plans that deliver on client objectives, ensuring human insights drive business outcomes. Responsible for the full implementation of plans from strategic development to execution, including campaign management, analysis, and optimization.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, and human insight data to determine client advertising and media needs.
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media.
- Ensure quality control and adherence to overall media plan objectives.
- Prepare campaign performance documents.
- Utilize and understand syndicated media, research, and other data resources.
- Clearly communicate media objectives, strategies, and executional guidelines to internal teams.
- Present plans to the client brand group.
- Maintain strong relationships with media suppliers and stay abreast of market conditions.
- Work closely with external agency partners.
- Actively participate in account status meetings.
- Develop or assist with the development of POVs.
- Participate in the billing and financial process, including data collection, budget tracking, and client billing.
- Attend and actively participate in mandatory training sessions.
Requirements
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
- 1-3 years in Media.
- Strong written and verbal communication and presentation skills.
- Demonstrated experience in negotiating.
- Able to work successfully within a team, handle high volume workload, and meet tight deadlines under pressure.
- Demonstrates critical thinking and problem-solving abilities.
- Strong analytical abilities and proficiency in math.
- Ability to effectively utilize media research and reporting resources.
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.
Skills
- Media planning
- Data analysis
- Campaign management
- Optimization
- Marketing strategy
- Human insights
- Budget allocation
- Quality control
- Media research
- Communication
- Presentation
- Negotiation
- Teamwork
- Critical thinking
- Problem-solving
- Analytical skills
- MS Excel
- MS Word
- MS PowerPoint
Location
- Windsor
- Toronto
- Montreal
Work Type
- Full-time
Experience Level
- 1-3 years
Education Level
- Bachelor's degree
Salary/Compensations
- $50,000 per year
Benefits
- Work Your World program (work from anywhere in Canada or overseas for up to 6 weeks a year)
- Extended long weekends
- Wellness & Tech benefits
- Birthday leave
- Extensive Learning & Development opportunities
- Professional Development Allowance
- Local and Global Mobility within the Publicis Groupe network
About the Company
- Starcom is a global communications planning and media leader with over 80 years of history.
- Grounded in the principle that people are at the center of all they do, Starcom uses data and technology to move people and business forward.
- With over 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands.
- In Canada, Starcom is part of Publicis Media within Publicis Groupe.
- Recognized as a Great Places to Work certified company for three consecutive years.
- Ranked among LinkedIn's Top 25 Great Places to Work.
- Named 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.
Equal Opportunity
- Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
- Encourages applications from all qualified individuals.
- Provides appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.