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About the Role

The Marketing Associate will collaborate with the B2B Marketing team to develop and execute marketing programs, campaigns, and initiatives aimed at achieving business objectives.

Responsibilities

Conceptualize, develop, and implement marketing campaigns through existing and new channels.
Manage day-to-day activities with internal teams and external partners, including content creation, campaign setup, optimization, and A/B testing.
Analyze campaigns and coordinate efforts across online and offline channels to optimize investments.
Write, proofread, and edit content for various marketing activities, including website, email campaigns, and social media.
Collaborate with Marketing and Sales teams to optimize the partner experience in campaign execution and fulfillment.
Manage existing partnerships and assist in developing new strategies for growth, including executing events, webinars, and educational programs.
Develop workback schedules, leadership updates, and maintain the content calendar.
Monitor, track, and report on marketing campaigns through analysis of large data sets to identify optimization opportunities.
Track key business metrics and contribute to reporting on marketing initiatives and results.
Update budget notes and forecasting.
Process invoices and follow up with vendors.

Requirements

2-4 years of previous related experience in marketing, preferably in the financial services sector.
University Degree or College Diploma in marketing or a related field.
Experience in content development, copywriting, basic design, and project management.
Experience with Salesforce.com is an asset.
Experience with basic data analytics and reporting through Google Analytics.
Proficient with Word, PowerPoint, Excel, Foxit, and Canva.
Critical thinking skills and results-driven.
Meticulous attention to detail and organizational skills.
Demonstrated oral and written communication and presentation skills.
Resourceful, self-driven with innate curiosity, desire to learn, achievement orientation, and a strong desire to continuously improve the status quo.
Ability to collaborate with multiple stakeholders internally and externally, up to senior management level.
Excellent time management skills, and ability to effectively manage and prioritize workload under tight deadlines.
Passionate about serving and empowering the 55 and better population with a customer-centric approach.
Successful candidate is required to complete a background check.

Skills

Content development
Copywriting
Basic design
Project management
Salesforce.com
Google Analytics
Word
PowerPoint
Excel
Foxit
Canva
Data analytics
Reporting
Critical thinking
Attention to detail
Organizational skills
Oral communication
Written communication
Presentation skills
Collaboration
Time management
Customer-centric approach

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

2-4 years

Education Level

University Degree or College Diploma in marketing or related field

Benefits

Extended health and dental benefits
Employee & Family Assistance Program
Employer-Matched Group Retirement Savings Plan
Employee Share Investment Plan
Wellness account
Virtual self-care programs
Extended mental health benefits
Employee corporate discount for GoodLife Fitness
Professional development opportunities
On-the-job training
Career developing programs
Educational Assistance Program

About the Company

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, serving homeowners 55 and up.
Our values drive our actions: Customer-Focused, Passionate Advocates; Courage to Act, Do the Right Thing; One Team, One Vision; Think Long-Term, Ever-Evolving; Be Exceptional, Inspire Greatness.
We offer a hybrid working environment with a culture of flexibility.
We recognize and celebrate performance, community service, teamwork, and diversity.
We have a dynamic culture with people at the center, recognized for inclusivity, professional development, and employee experience.
Awards include: Greater Toronto’s Top Employers 2024, Waterstone Canada's Most Admired Corporate Cultures 2022-2023, Globe and Mail's Report on Business: Canada's Top Growing Companies 2022, Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023, and Achievers Top 50 Most Engaged Workplaces 2023.
We provide challenging and rewarding careers with continuous development and training.
We celebrate success, knowledge, and leadership through programs like Appreciate!, High Five Award Program, and President’s Award Program.
Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work.
We provide one paid day off each year for employees to volunteer.

Equal Opportunity

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process.