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About the Role
Small Girls PR is seeking a Director to lead strategic communications for their consumer health and wellness portfolio. This role involves developing integrated communications strategies, crafting compelling narratives, and building brand awareness to shape how consumers engage with their health and well-being.
Responsibilities
- Develop long-term strategies and tentpole campaigns to position clients for success.
- Proactively identify potential roadblocks and solutions to ensure client success.
- Build strong rapport with clients and interagency partners as their primary strategic contact.
- Craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements.
- Originate out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results.
- Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact.
- Develop strategies to consistently secure placements beyond traditional digital outlets.
- Guide junior team members to develop their skills and confidence, coaching them on strategy pivots and process improvements.
Requirements
- 7–9+ years of experience in public relations and integrated communications.
- Significant experience across consumer health, wellness, and lifestyle brands.
- A strong portfolio of consumer health campaigns that have driven earned media and cultural relevance.
- Experience translating health, science, or wellness topics into accessible, compelling consumer narratives.
- Deep understanding of the consumer health and wellness landscape, including emerging trends, shifting consumer behaviors, and cultural conversations.
- Established relationships with consumer, health, wellness, lifestyle, and business media.
- Proven ability to secure meaningful coverage across top-tier national outlets and emerging platforms.
- Proven experience developing creative, insight-driven campaigns that bring health and wellness brands into broader consumer and cultural conversations.
- Demonstrated success leading client relationships and agency teams.
- Ability to provide strategic counsel and identify proactive opportunities for brands.
- Strong organizational and time management skills.
- Ability to lead multiple client workstreams and priorities simultaneously.
Skills
- Strategic communications
- Integrated communications
- Narrative development
- Campaign development
- Media relations
- Pitch crafting
- Media list review
- Direct outreach
- Creative thinking
- Results delivery
- Team leadership
- Mentoring
- Strategic counsel
- Organizational skills
- Time management
- Consumer health
- Wellness
- Lifestyle brands
- Emerging trends
- Cultural conversations
- Public relations
Location
- NYC office
- Hybrid
Work Type
- Hybrid
Experience Level
- 7-9+ years
Salary/Compensations
- $120,000 - $120,000
Benefits
- Generous PTO that scales with tenure
- Summer Fridays
- Day of Rests for mental health
- Caregiving days
- Time off for Unsick Days dedicated to preventative care
- Smalls In Sync program for dedicated collaboration and solo work time
- 100% employer-covered medical plan
- 401k match up to 4%
- Dental
- Vision
About the Company
- Small Girls PR is a public relations agency known for its innovative approach to client campaigns.
- They have a history of pioneering unique HR policies and leveraging emerging platforms like TikTok.
- Their AI Leadership committee has been training employees at the intersection of PR and AI.
- They are part of Orchestra, a communications company built for today’s media landscape, which has acquired nine firms since 2022.
Equal Opportunity
- At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.
- If you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
- We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
- It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.