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About the Role
Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, drive special tech/ops/modernization projects, and scale the company’s gift card program across marketing, external partnerships, and internal business channels. This is a highly cross-functional role responsible for driving omnichannel marketing strategy, managing key distribution and financial partnerships, and overseeing day-to-day program operations, both domestically and internationally. The ideal candidate is a strategic operator who thrives at the intersection of program management, marketing, business operations, and business development, and is excited to build and lead a growing team.
Responsibilities
- Oversee end-to-end team and program management, including design and creative workflows, timeline management, and operational execution.
- Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities.
- Manage all domestic and international program operations, supporting continued growth.
- Lead the day-to-day program interface for all tech and ops modernization for the gift card business.
- Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture.
- Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors.
- Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives.
- Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue.
- Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing.
- Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels.
- Develop and manage relationships with media partners, agencies, and platform vendors to optimize channel performance and return on investment.
Requirements
- 8–12 years of progressive experience in gift card, including technical advanced knowledge operations, set-ups, architecture, data & reporting.
- At least 3 years in a leadership capacity.
- Demonstrated experience leading integrated, omnichannel marketing campaigns across paid, owned, and earned channels, with material understanding in performance marketing.
- Deep understanding and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors and printers.
- Proven track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms, and delivering on cross-selling and bizdev opportunities.
- Strong people manager with a track record of building and developing high-performing teams.
- Excellent organizational and project management skills, with the ability to manage multiple workstreams simultaneously including design and creative workflows.
- Strong analytical capabilities; comfortable with performance tracking, reporting, and budget management across multiple channels.
- Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities beyond what is explicitly requested.
- Collaborative, relationship-driven leader who thrives in ambiguity, manages competing priorities effectively, and balances strategic thinking with hands-on execution.
- Passion for the sports fandom space.
- Ability to work in the NYC office 4 days per week.
- Managing internal business channels such as B2B, B&M, and event-based programs preferred.
- Experience supporting or leading international programs is a plus.
Skills
- Gift card program management
- Technical operations
- Data & reporting
- Omnichannel marketing
- Performance marketing
- Gift card ecosystem
- Third-party retail distribution
- Digital distribution
- Corporate B2B programs
- Processors
- Printers
- External partnership management
- Financial institutions
- Retail distributors
- Digital platforms
- Cross-selling
- Business development
- Team leadership
- Organizational skills
- Project management
- Analytical capabilities
- Budget management
- Strategic thinking
- Hands-on execution
Location
- NYC
Work Type
- Hybrid
Experience Level
- 8-12 years
- 3 years leadership
Salary/Compensations
- $180,000—$250,000 USD
Benefits
- For information about our benefits, please visit https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
- The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a FinTech startup backed by the infrastructure of a global sports platform powerhouse: a highly collaborative, cross-functional team transforming, shaping, and scaling the business into a high-growth global acquisition engine, grounded in proactive ownership, creative problem-solving, and a shared passion for connecting sports fans worldwide to the brands they love.
Equal Opportunity
- By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
- Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.