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About the Role
Rho is seeking a Head of Growth Marketing to lead customer acquisition across all channels, including paid search, paid social, connected TV, outbound, direct mail, lifecycle marketing, SEO/AEO, referrals, and affiliates. This role involves acting as the growth product manager for the entire funnel, identifying testing opportunities, validating strategies, and allocating budget effectively. The Head of Growth Marketing will partner with the growth engineering lead to shape testing strategies and oversee the execution of marketing initiatives.
Responsibilities
- Own Rho's growth target for new funded customers and gross profit, and break it into channel goals.
- Build and run the experimentation program, including idea briefs, trackers, and retrospectives.
- Translate company-wide ideas into experiments for marketing operations and growth engineering.
- Design holdouts and incrementality tests to measure channel effectiveness and inform budget allocation.
- Own paid strategy across Google Ads, LinkedIn, Meta, and connected TV, meeting cost-per-funded-customer and payback targets.
- Improve conversion rates from first click to funded account through landing page and onboarding tests.
- Shape lifecycle and nurture strategies to deliver timely and relevant messages to leads and customers.
- Partner with Growth BDRs and account executives on lead routing, speed to lead, outbound plays, and source-to-customer conversion.
- Collaborate with data and marketing operations on attribution, conversion tracking, and performance scorecards.
- Develop and manage AI agents and daily routines for funnel data analysis, hypothesis generation, variant drafting, and results reporting.
Requirements
- 5-7+ years in growth or performance marketing.
- At least two years leading growth at a B2B, fintech, or high-velocity SaaS company.
- Proven track record of achieving growth targets.
- Experience running a high-volume, rigorous experimentation program.
- Hands-on experience designing incrementality tests and holdouts.
- Proficiency in paid search, paid social, lifecycle email, and outbound marketing.
- Comfortable using SQL and modern data and marketing tools.
- Experience building AI agents for repetitive tasks.
- Ability to lead through influence and partner effectively with engineering and cross-functional teams.
- Experience working within a regulated business environment, understanding compliance requirements.
- Based in New York City and willing to work in the office.
Skills
- Growth Marketing
- Performance Marketing
- Experimentation
- Paid Search
- Paid Social
- Connected TV
- Outbound Marketing
- Direct Mail
- Lifecycle Marketing
- SEO
- AEO
- Referral Programs
- Affiliate Marketing
- Funnel Management
- SQL
- AI Agents
- B2B Marketing
- Fintech Marketing
- SaaS Marketing
- CRO
Location
- New York City
Work Type
- Onsite
Experience Level
- 5-7+ years
About the Company
- Rho is the modern banking platform built for the AI era, offering startups and growth-stage companies services like account opening, card issuance, expense management, bill payment, and bookkeeping.
- Rho is committed to building and sustaining an inclusive and equitable environment for all stakeholders.
Equal Opportunity
- Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.