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About the Role
The Sr. Marketing Communications Strategist will develop and execute integrated marketing communication strategies to support business objectives, accelerate product adoption, and strengthen customer engagement. This role translates market insights into impactful omnichannel marketing programs for healthcare professionals and patients.
Responsibilities
- Develop integrated marketing communication strategies and annual marketing plans.
- Leverage market research, customer insights, and performance analytics to develop actionable marketing recommendations.
- Translate customer needs and business priorities into effective communication strategies, messaging frameworks, and campaign plans.
- Develop audience segmentation strategies and customer journey frameworks.
- Identify emerging market trends and digital engagement opportunities.
- Support the development and execution of omnichannel marketing campaigns across various channels.
- Support product launches and business growth objectives through strategic marketing communications.
- Ensure marketing programs align with brand standards, messaging strategies, and regulatory requirements.
- Partner with cross-functional teams to deliver integrated campaigns.
- Support the development and execution of patient-focused and direct-to-consumer marketing initiatives.
- Develop communication approaches to engage healthcare professionals and patient audiences.
- Enhance customer engagement through personalized and audience-centric marketing programs.
- Utilize customer insights and behavioral data to improve targeting and messaging relevance.
- Lead content strategy development across multiple communication channels and audience segments.
- Partner with Product Marketing teams to develop messaging frameworks and content plans.
- Partner with internal and external creative resources to develop compelling content.
- Ensure content consistency and quality across all marketing materials.
- Establish campaign objectives, success metrics, and reporting frameworks.
- Monitor campaign performance and recommend optimization opportunities.
- Prepare and communicate campaign performance updates and strategic recommendations.
- Manage external agency partners and vendors.
- Serve as a key marketing communications partner to internal stakeholders.
- Collaborate effectively across marketing, sales, clinical, medical affairs, regulatory, legal, and digital teams.
- Lead project teams and influence cross-functional stakeholders.
- Manage assigned marketing budgets and ensure effective allocation of resources.
- Monitor program expenditures and agency costs.
Requirements
- Bachelor’s Degree in related field or equivalent combination of education and work experience.
- Minimum 5 years of experience in healthcare, life sciences, or technology based products.
- 2 years minimum of marketing experience preferred.
Location
- Austin, TX
Work Type
- Standard
Experience Level
- Sr.
Education Level
- Bachelor’s Degree
Salary/Compensations
- $99,300.00 – $198,700.00
Benefits
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit
- Health and wellness benefits
About the Company
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
- Our 122,000 colleagues serve people in more than 160 countries.
- At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.
Equal Opportunity
- Abbott is an Equal Opportunity Employer, committed to employee diversity.
- Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.