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About the Role

The Social Media and Content Specialist is an integral member of the marketing team, responsible for researching, planning, development, and maintenance of social media profiles. This role ensures all campaigns align with brand image, develops original content, and suggests creative ways to attract customers and promote the brand, ultimately aiming to increase web traffic and customer engagement.

Responsibilities

• Manages comments, DM’s and other community outreach using appropriate tone and content.
• Assists in researching audience preferences and discovers current trends.
• Creates engaging text, image and video content.
• Designs posts to sustain readers’ curiosity and create buzz around new and existing programs.
• Works with vendors and contractors to coordinate social media scheduling and production.
• Writes creative briefs for video and other creative assets.
• Stays up to date with changes in all social platforms ensuring maximum effectiveness.
• Measures social engagement and other Key Predictive Indicators.
• Provides critical feedback on agency output to ensure content meets brand standards.
• Hires and coaches student social media content creators to generate relevant content.
• Assists in overseeing social media accounts’ layout.
• Attends USAHS events when appropriate to support social media, photography and videography initiatives.
• Participates in brand strategy discussions and collaborates with the creative team.
• Liaises with copywriters, and key internal and external content creators and reviewers to produce accurate and engaging content.
• Adheres to brand standards and usage guidelines.
• Assists with integrating social campaigns and content with brand consistency.
• Collaborates with other departments to solicit stories and content ideas.
• Acts as an ambassador of the USAHS brand and consults on its proper use.
• Monitors schedule, production and distribution arrangements to ensure timely completion and quality control of marketing activities and publications.
• Establishes and maintains contacts with internal and external marketing professionals and vendors.

Requirements

• Excellent communication skills, both verbal and written.
• Demonstrated understanding of social media boosting and graphic design concepts.
• Experience in social media and monitoring campaign results/aggregating performance data to present to team members and management.
• Highly developed, demonstrated teamwork skills.
• Knowledge of marketing practices and principles.
• Demonstrated understanding of media placement and graphic design concepts.
• Willingness to work a flexible schedule when required.
• Must have excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships.
• Demonstrated ability to establish and maintain positive working relationships with supervisors, professional staff/faculty and co-workers.

Skills

• Social media
• Content creation
• Digital marketing
• Graphic design
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred
• Photography
• Web content management systems
• Blog platforms (e.g. WordPress)
• Organic search optimization (SEO)

Location

• Campus-based

Work Type

• Hybrid

Experience Level

• 2-3 years of experience in marketing, preferably with digital and design experience.

Education Level

• Bachelor’s degree in marketing, design or related field.

About the Company

• The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.