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About the Role

Brodie is projected to reach about 700 teams this winter and is building toward 1,400 by summer 2027. This role involves building the growth machine, including the CRM, automations, reporting, and playbook, to enable a small team to manage operations across multiple cities and scale effectively. It is a systems-focused role, prioritizing systems building, followed by growth marketing, and then teaching.

Responsibilities

Own the CRM data model, lead stages, routing, dashboards, and hygiene, and link every signed team to a captain, a City Launcher, and a source.
Build playbook v1 with the City Launchers, including launch checklists tracked in the CRM, the affiliate and referral program structure, and data for future Brodie launches.
Automate aspects of the launch playbook and CRM process to create a system that new launchers in new cities can operate independently.
Develop weekly targets by city, channel, and season to manage growth toward 1,400 teams.
Create a weekly growth scorecard for leadership review.
Implement speed-to-lead for captain inquiries, ensuring replies within minutes with human oversight for unusual situations.
Automate captain and team follow-up, referral tracking, unpaid deposit reminders, City Launcher reporting, and mass communications.
Build agents to populate CRM fields from calls and messages, reducing manual data entry.
Ensure all agents operate in propose mode with human approvers, logging their actions and earning auto mode based on acceptance rates.
Automate repetitive manual tasks performed by the team and train them to manage the automated processes.
Integrate marketing consent into all capture points and workflows to ensure compliance with email and SMS regulations (CASL, CAN-SPAM, TCPA).
Build systems to protect deliverability through authentication, list hygiene, suppression, and send-rate controls.
Manage customer data securely, adhering to least-privilege access, prohibiting uncontrolled uploads to third-party platforms, and maintaining records of data usage.
Collaborate with the VP of Engineering on security controls for built systems and identify potential gaps.
Integrate Meta conversion events, self-attribution forms, and landing-page tracking into the CRM to measure ad spend by cost per signed team.
Conduct weekly landing-page and signup experiments, analyzing results and iterating on successful strategies.
Document all systems to enable operation by the Sr. Director of Growth, City Launchers, and leadership without direct involvement.
Record short demos of all built systems and train the team on their usage.
Support campaign work, including conceptualizing waitlist or drop-in campaigns for new cities and making the production process repeatable.
Track adoption, usage, and impact of implemented systems and automations.
Deliver Growth playbook v1 and the CRM with clean stages, routing, reporting, and affiliate program structure in use by City Launchers within the first 90 days.
Implement at least three automations in production, each with a named human approver and passed consent and deliverability checks within the first 90 days.
Create a weekly growth scorecard on a single screen within the first 90 days.
Report ad spend as cost per signed team, by city, within the first 90 days.
Provide a clear recommendation on future hiring needs within the first 90 days.

Requirements

Proficiency in building with AI daily, including LLMs, agent tooling, APIs, automation tools (e.g., Claude Code, n8n, Clay), Python or TypeScript, and SQL.
Experience shipping production automation that handled thousands of leads or records weekly, with demonstrable results.
Experience building AI systems compliantly and securely, including handling marketing consent, data access, deliverability, approval gates, and error correction.
Proven ability to move a funnel metric and explain the 'before,' 'after,' and 'why,' understanding the interplay of acquisition, conversion, retention, and referral.
Experience making growth decisions based on messy data, with the ability to identify and articulate data trustworthiness issues.
Ability to build systems used by non-technical individuals, including providing training and ensuring continued adoption after departure.
Capacity to drive results without direct reports, contributing to a collaborative building environment.
Ownership of outcomes without ego, bringing analysis and next steps when initiatives fail, and voicing concerns about plans.
Based in Toronto and preference for working in the Toronto HQ office.

Skills

CRM management
Automation
Data modeling
Lead routing
Dashboard creation
Data hygiene
Playbook development
Checklist creation
Affiliate program management
Referral program management
Data analysis
Systems building
Growth marketing
Speed-to-lead implementation
Human-in-the-loop systems
Data entry automation
Marketing consent implementation
Email and SMS compliance (CASL, CAN-SPAM, TCPA)
Deliverability protection
Authentication
List hygiene
Suppression management
Send-rate controls
Data security
Least-privilege access
Conversion event tracking
Self-attribution tracking
Landing-page tracking
Experimentation
Documentation
Training
AI (LLMs, agent tooling, APIs)
Python
TypeScript
SQL
n8n
Clay
Customer.io (nice to have)
Attribution modeling (nice to have)
Data warehousing (nice to have)
Content understanding (nice to have)

Location

Toronto, ON

Work Type

Full-time
Permanent
In person
Onsite preferred

Experience Level

Mid-level

Salary/Compensations

$110,000 – $150,000 CAD Annually

Benefits

Play Brodie League for free
Comprehensive health and wellness plan
Access to a yearly Brodie takeover of the Toronto Raptors court
Significant growth and mentorship opportunities
Professional development budget

About the Company

50,000+ athletes. 35+ cities. 750 million+ views.
Brodie Growth fills the leagues for Brodie Rec. League: 12-week seasons, four times a year, across 35+ cities in Canada and the US, with 20 more cities on the calendar for 2027 and a seed round led by Lerer Hippeau and Golden Ventures behind it.
Brodie League is more than a basketball league, it's a community.
As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community.
Our mission is to make every league night the best night of the week for our athletes.

Equal Opportunity

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues.