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About the Role
We are hiring a growth marketer to own outcomes across paid media, measurement, and CRM, managing an 8-figure annual budget. This is a generalist role requiring deep expertise in Google and Meta, with a focus on leveraging AI for efficiency.
Responsibilities
- Manage Google and Meta advertising platforms, including strategy and execution across Search, Shopping, Performance Max, Demand Gen, YouTube, and Meta prospecting/retargeting.
- Oversee account structure, bidding, budget allocation, and creative inputs, performing changes directly.
- Track daily pacing against forecast and plan, providing monthly and weekly performance reads with clear explanations.
- Run the weekly media strategy meeting with a trusted scorecard.
- Design and analyze geo holdouts and lift tests, collaborate with MMM partners, and reconcile platform ROAS, GA4, and incrementality data.
- Plan paid social campaigns focused on audience reach and saturation, not solely ROAS.
- Partner with creative strategists on briefs and identify creative fatigue.
- Test emerging channels such as TikTok, CTV, audio, and direct mail with defined scale, hold, and kill rules.
- Collaborate on CRM initiatives within Klaviyo and Attentive, focusing on audiences, suppression, send economics, and sale event calendars.
- Manage end-to-end sale events, including forecasting, budget management, launch monitoring, and post-mortems.
- Hold agencies and platform representatives accountable to briefs and scorecards, challenging proposals lacking supporting data.
- Utilize AI tools and scripting to automate reporting, QA, bulk uploads, and analysis, contributing to internal tool development.
Requirements
- 5 to 8+ years in performance or growth marketing, primarily with DTC e-commerce brands.
- Experience owning a 7 or 8-figure budget and P&L-level numbers (for Director candidates).
- Deep, recent, hands-on experience in Google Ads and Meta Ads Manager.
- Working fluency in Klaviyo or a similar ESP.
- Measurement literacy including attribution windows, view-through, geo holdouts, and MMM.
- Strong analytical skills with advanced proficiency in Sheets.
- Daily use of AI tools for work, with demonstrable examples of automation or built solutions.
- Clear written communication skills for Slack updates and documentation.
- Comfort being the most senior channel person while also performing hands-on work.
Skills
- Google Ads
- Meta Ads Manager
- Klaviyo
- Sheets
- AI tools
- Performance Marketing
- Growth Marketing
- DTC E-commerce
- Paid Media
- Measurement
- CRM
- Attribution
- MMM
- SQL
- BigQuery
- BI tools
- Python
- Apps Script
- CTV
- Audio advertising
- AppLovin
- Direct Mail
Location
- Austin, Texas
- Remote (US Central or Eastern time)
Work Type
- Hybrid
- Remote
Experience Level
- 5 to 8+ years
- Director
Benefits
- Competitive salary
- 401k
- Healthcare benefits (including fertility and family-building care, mental health therapy, telemedicine virtual health access)
- HSA and FSA plans
- Free and discounted cookware
- People-centric workplace with flexible time off
- Vibrant office space in South Austin with onsite studio kitchen
About the Company
- Made In makes professional-grade cookware, knives, and tableware for home cooks and chefs.
- Our products are used in over 2,000 restaurants, including Michelin-starred kitchens.
- We sell direct to consumers through our website.
- Headquartered in Austin, Texas.
Equal Opportunity
- Made In is an equal opportunity employer committed to diversity and inclusion.
- We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
- This policy applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
- Hiring decisions are based solely on qualifications, merit, and business needs.