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About the Role
We are looking for an Associate Media Director to lead integrated, digital-first media strategy and activation for a portfolio of B2B and consumer clients. You'll be the day-to-day media lead on your accounts, shaping how clients reach and engage their audiences, then building rigorous, technically sound plans that turn that strategy into measurable business outcomes. This role sits at the intersection of strategy and execution, partnering closely with Strategy, Creative, PMO, Analytics, and Client Leadership teams to translate business objectives into precise audience, channel, and measurement plans. You'll build long-term relationships with senior clients and supervise and mentor junior members of the media team.
Responsibilities
- Develop, manage, and execute integrated media plans across paid, owned, and earned channels, with an emphasis on digital: paid social (LinkedIn, Meta), paid search, programmatic display and video, and content partnerships.
- Lead audience strategy, segmentation, and customer journey development.
- Build launch, activation, and nurture strategies aligned to business and marketing objectives across awareness, consideration, and demand generation.
- Compile and interpret media research and audience insights to inform plan development and recommendations.
- Stay current on emerging media, platforms, and AI-driven planning and buying tools.
- Oversee campaigns through the full life cycle — research, planning, activation, tracking, and optimization.
- Own campaign tracking and measurement setup: UTM taxonomy, pixel and tag implementation, conversion tracking, and attribution, in partnership with Analytics.
- Ensure clean data flow between media platforms and client marketing automation and CRM systems.
- Build measurement frameworks and KPI dashboards that connect media investment to business outcomes.
- Recommend budget shifts and optimizations based on performance.
- Serve as the senior media voice on your accounts — leading weekly status meetings, presenting plans and performance, and translating technical media strategy into business-relevant narratives.
- Understand each client's product, business culture, competitive landscape, and go-to-market priorities.
- Lead the development of proposals and scopes of work for media projects, and contribute to new business pitches.
- Manage media budgets, billing forecasts, and profitability of media work.
- Manage relationships, schedules, and contracts with media vendors and publisher partners.
- Evaluate and recommend data and media partners based on targeting strengths, cost, and fit.
- Supervise, mentor, and develop media planners and supervisors.
- Help establish best practices and repeatable processes for planning, activation, and reporting.
Requirements
- 6+ years of digital media planning and activation experience, primarily in an agency environment.
- Experience across both B2B and B2C clients; experience with financial services clients strongly preferred, including working within legal and compliance review processes.
- Hands-on experience planning and activating across paid social, paid search, and programmatic, with working knowledge of platforms such as LinkedIn Campaign Manager, Meta, Google Ads, DV360, and/or The Trade Desk.
- Strong grounding in campaign tracking and measurement — UTMs, Google Tag Manager, conversion tracking, and attribution — and the ability to connect media performance to business outcomes.
- Experience managing multi-million-dollar media budgets and media vendor relationships.
- Fluency with media research and planning tools (e.g., MRI-Simmons, Kantar, Pathmatics, MediaRadar, GWI).
- Experience supervising and developing junior team members.
- Strong presentation and communication skills; comfortable leading conversations with senior client stakeholders.
- A confident self-starter and creative problem solver who can manage multiple projects at once, stays detail-oriented under pressure, and moves easily between big-picture strategy and hands-on execution.
- Bachelor's degree in advertising, marketing, or a related field, or equivalent experience.
- Experience with demand generation and lead generation programs, including content syndication, webinars and virtual events, and sponsored content with trade publications.
- Exposure to account-based marketing and intent data platforms (e.g., 6sense, Demandbase, Bombora).
- Familiarity with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo).
Skills
- Digital media strategy
- Media activation
- Paid social (LinkedIn, Meta)
- Paid search
- Programmatic display and video
- Content partnerships
- Audience strategy
- Customer journey development
- B2B client strategy
- B2C client strategy
- Campaign planning
- Campaign activation
- Campaign tracking
- Campaign measurement
- Campaign optimization
- UTM taxonomy
- Pixel and tag implementation
- Conversion tracking
- Attribution modeling
- KPI dashboard development
- Data analysis
- Budget management
- Vendor management
- Client relationship management
- Team leadership
- Mentoring
- Best practice development
- Process improvement
- LinkedIn Campaign Manager
- Meta Ads Manager
- Google Ads
- DV360
- The Trade Desk
- Google Tag Manager
- MRI-Simmons
- Kantar
- Pathmatics
- MediaRadar
- GWI
- Demand generation
- Lead generation
- Content syndication
- Webinar management
- Virtual event management
- Sponsored content
- Account-based marketing
- Intent data platforms
- Salesforce
- HubSpot
- Marketo
Location
- Atlanta
- Austin
- Chicago
Work Type
- Hybrid
Experience Level
- Associate Director
- 6+ years experience
Education Level
- Bachelor's degree in advertising, marketing, or a related field, or equivalent experience
Salary/Compensations
- $110,000 – $125,000 USD
About the Company
- Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
Equal Opportunity
- Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.