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About the Role
We are looking for a Senior Account Lead to act as a trusted advisor to important clients, helping to shape the growth of The Caliber Collective. This role involves providing account management and strategic counsel to senior clients, challenging briefs when necessary, and steering campaigns towards business objectives, often on culturally sensitive topics where tone and reach are critical. This is an opportunity to influence our operational processes, contribute to new business development, and collaborate across Caliber's brands.
Responsibilities
- Act as a senior adviser to clients, often at C-suite level, shaping their social media presence and advising on when to hold back.
- Own the strategic direction of each account, ensuring campaigns align with client reputation and business goals.
- Grow accounts commercially by identifying opportunities for expanded scope and managing budgets and resources.
- Build campaigns focused on corporate reputation and leadership profiles, translating executive positions into effective social content.
- Manage creator partnerships from briefing to delivery, including identifying suitable influencers and ensuring content alignment.
- Develop and test messaging and narrative frameworks with audiences to advise clients on communication strategies.
- Integrate social media efforts with clients' PR, advertising, media, and in-house teams to enhance overall campaign effectiveness.
- Guide clients through sensitive and contentious issues by closely monitoring culture and current affairs.
- Contribute to defining The Caliber Collective's account management processes, reporting, and scalable working methods.
- Coach and develop junior team members.
- Support new business efforts, including pitch development and presentation.
- Collaborate across Caliber, leveraging editorial insights from The News Movement and The Recount for client work.
Requirements
- Seven or more years in social, digital, or corporate communications, with recent senior account leadership experience.
- Proven track record of providing trusted counsel to senior clients, with the confidence to challenge briefs and sound judgment.
- Experience in corporate communications, managing reputation, issues, or leadership profiles for organizations and executives.
- Demonstrated success in running C-suite social media campaigns across LinkedIn, Instagram, TikTok, and YouTube.
- Commercial acumen, evidenced by growing existing accounts and contributing to new business wins.
- Hands-on experience working with creators.
- Proficiency in developing messaging and testing narratives with audiences.
- Experience integrating and managing diverse agency and discipline teams towards a common goal.
- Ability to exercise calm and sound judgment on sensitive and divisive topics.
Skills
- Social media strategy
- Account management
- Client counsel
- Corporate communications
- Reputation management
- Leadership profiling
- Content creation
- Creator management
- Messaging development
- Narrative testing
- Cross-functional collaboration
- New business development
- Team coaching
Location
- US
- UK
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Five months’ paid family leave at 90% of salary
- Comprehensive health insurance (90% cost covered for employees and dependents)
- Up to $5,000 in fertility and family-planning support after one year
- 401(k) retirement plan
- 24 days’ paid time off annually
- Unlimited sick leave
- NOMAD week (work from anywhere for one week annually)
- Option for up to two additional weeks of unpaid leave
- Access to gyms
- Employee discounts
About the Company
- Caliber is a digital-first, social-native media group operating across the US and UK.
- Parent company of The News Movement, The Recount, SaySo, and Capsule.
- Builds media for modern information consumption, sharing, and trust.
- The Caliber Collective is an in-house agency managing social media for major brands and running creator campaigns.