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About the Role

IMG is seeking a Director of Marketing to lead graphic design and social media efforts, connecting creative output to measurable business results. This role involves partnering with the Founder & CEO to refine creative ideas, drive customer acquisition, and modernize workflows with AI, aiming for faster, on-brand content delivery with clear business impact.

Responsibilities

Build and execute an annual and quarterly marketing plan aligned with company targets for new clients, revenue, and pipeline.
Define KPIs for social, design, and campaigns, and allocate time and budget based on performance.
Manage IMG's HubSpot instance, including lead capture, segmentation, email campaigns, lead scoring, and campaign attribution.
Act as the CEO's creative counterpart, translating direction into briefs, priorities, and campaigns, and providing data-driven feedback.
Manage, coach, and develop graphic design and social media staff, setting expectations and growth paths.
Own IMG's visual identity and voice across all platforms and materials, ensuring a luxury standard.
Oversee the editorial calendar, daily posting, campaign launches, and community engagement, providing hands-on support as needed.
Design and implement AI-enabled workflows for content and design using tools like Higgsfield AI, ChatGPT/Claude, Canva, and Adobe Creative Suite.
Streamline edit and feedback processes with defined briefs, review rounds, consolidated feedback, and clear turnaround standards.
Implement project tracking, asset libraries, templates, and brand guidelines to enhance team speed and quality.
Partner with PR to ensure cohesive messaging and amplification across press, events, and social media.
Support Sales and Business Development with pitch materials, case studies, and campaigns for broker and developer acquisition.
Ensure clean HubSpot handoffs between marketing and sales for efficient lead routing and campaign attribution.
Collaborate with Staging, Interior Design, and Art to create content from projects.
Manage outside vendors, including photographers, agencies, and freelancers, and oversee the marketing budget.

Requirements

8+ years of marketing experience, with at least 3 years leading creative and/or social media teams (in-house or agency).
A strong design or artistic eye, demonstrated through a portfolio or directed campaign work, with the ability to provide constructive creative feedback.
Proven track record of connecting marketing efforts to business outcomes (leads, client acquisition, revenue) and reporting on them using tools like Google Analytics and platform insights.
Hands-on experience with HubSpot (Marketing Hub required; Sales Hub/CRM a plus), including building workflows, email campaigns, lists, dashboards, and reporting on campaign-to-revenue attribution.
Hands-on experience using AI tools in marketing or creative workflows and leading teams in adopting new tools.
Demonstrated ability to build processes (briefs, approval workflows, calendars) that improve speed and consistency.
Working knowledge of Adobe Creative Suite and Canva.
Fluency with social media platforms and scheduling tools.
Excellent communication skills and confidence to partner with a founder-CEO, offering a clear point of view while respecting creative direction.
Ability to work in a fast-paced, high-volume environment.
Willingness to attend shoots, installs, and events as needed.
Experience in luxury, real estate, interior design, hospitality, or high-end lifestyle brands is preferred.
Background as a designer, art director, or creative director before moving into marketing leadership is preferred.
Experience with AI video and image tools (e.g., Higgsfield AI, ElevenLabs), Premiere Pro, After Effects, or Buffer Pro is preferred.
Experience with B2B marketing to brokers, developers, or other referral partners is preferred.
Bachelor's degree in marketing, communications, design, or a related field is preferred.
Include a link to your portfolio.

Skills

Graphic Design
Social Media Management
Marketing Strategy
AI-enabled Workflows
Content Creation
Brand Identity Management
Editorial Calendar Management
Community Engagement
Project Management
Budget Management
Vendor Management
Cross-functional Collaboration
HubSpot
Google Analytics
Adobe Creative Suite
Canva
Social Media Platforms
Scheduling Tools
B2B Marketing

Location

New York
Los Angeles
Florida

Work Type

Full-time
Onsite

Experience Level

8+ years of marketing experience
3+ years leading creative/social media teams

Education Level

Bachelor's degree in marketing, communications, design, or a related field (preferred)

Salary/Compensations

$110,000 - $110,000 a year

About the Company

Interior Marketing Group (IMG) is a founder-led interior design and staging company serving luxury real estate and ultra high net worth clientele.
IMG partners with brokers, developers, buyers, and celebrities to bring properties to life through interior design and staging, coupled with integrated marketing campaigns.
IMG has teams across New York, Los Angeles, and Florida.
IMG has built a reputation as the “billionaire whisperers”.
IMG and its founder have a strong media presence, appearing in publications like Architectural Digest and Forbes, and on television shows on Netflix, Bravo, and NBC.