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About the Role
The Media Planning Account Director will lead a team of media planners, inspiring innovation and driving strategic thinking, forecasting, and campaign performance reviews. This role involves building strong client relationships, acting as the primary contact for acquisition media planning, and ensuring the delivery of business-enhancing innovation. The individual will be responsible for managing the planning and buying of media activity, defining strategies across channels, and promoting the adoption of emerging technologies.
Responsibilities
- Be the point of contact for Planning across junior and mid level clients, lead weekly meetings with clients and presentations.
- Oversee and quality assure all deliverables produced by junior team members.
- Ensure the delivery of high quality strategic presentations, actionable weekly reporting, insightful post campaign analysis and clear briefs to Activation.
- Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
- Work with Activation and Analytics to design the test and learn framework for assigned campaigns.
- Take responsibility for the performance of assigned media budgets against intended outcomes.
- Be a point of escalation for team issues (within and outside the team).
- Contribute to internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and increasing Essential satisfaction.
- Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.
- Motivate a team, leading by example while coaching juniors.
- Provide timely and actionable feedback to aid in team development and improvement.
- Monitor and support Essential satisfaction across client teams, identifying and implementing ways to maintain or increase satisfaction.
- Foster strong working relationships across the client team to facilitate flawless execution of plans.
- Communicate effectively across all levels of the team.
- Understand when to escalate issues to managers.
- Calculate the workload implication of new campaigns and feed into resource management.
- Provide awareness and recognition for jobs well done.
Requirements
- Experience in a digital media agency.
- Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
- Strong spreadsheet capability is a must, with a strong handle on using formulas and ideally able to use AI to build scripts.
- This is a UK based role and requires individuals to have the right to work in this location.
Skills
- Exceptional verbal & written communication skills - ability to think on your feet.
- Strong analytical skills - ability to analyze raw data, identify true insight and develop actionable recommendations. A natural affinity with numbers is a must.
- Strong interpersonal skills – able to forge strong relationships and influence clients, partners and colleagues alike.
Location
- UK
Work Type
- Hybrid
Experience Level
- Associate Director
- 1-3 direct reports
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.