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About the Role

The Marketing and Communications Content Specialist develops clear and engaging content that supports Health & Fitness marketing and communications across digital and print channels. The position works with internal teams and external partners to coordinate content, visual assets, campaigns, and event communications that strengthen consistency, audience engagement, and the delivery of Health & Fitness initiatives.

Responsibilities

Create copy for digital and print advertisements, emails, website content, the staff intranet, social media, newsletters, and other Health & Fitness materials.
Develop compelling stories and content marketing materials to support campaigns in alignment with the YMCA of Greater Toronto’s brand guidelines.
Develop a Health & Fitness content strategy across programs and Centres.
Execute and optimize Health & Fitness content across social media, the website, and other YMCA of Greater Toronto communication channels, using performance results to inform improvements.
Manage the development and preparation of email campaigns and website content updates, ensuring materials are accurate, complete, and ready for final review and deployment by the Digital Marketing team.
Lead the planning and execution of Health & Fitness photo and video shoots, including providing creative direction, developing shot lists, coordinating participants and locations, and overseeing on-site production needs.
Oversee the sourcing and selection of photography and visual assets to support a consistent and compelling visual look and feel across Health & Fitness marketing and communications.
Support the Marketing Manager in developing and executing brand ambassador, influencer, and user-generated content initiatives.
Monitor and engage in direct and indirect social media conversations related to Health & Fitness and provide guidance on appropriate responses.
Identify new ways to communicate with Health & Fitness members, staff, volunteers, and leads.
Represent Health & Fitness as a member of the Digital Production Team.
Attend Health & Fitness events across the GTA to provide communications support.
Perform other duties as assigned.

Requirements

Post-secondary education in Journalism, Creative Writing, Marketing, or a related discipline, or equivalent experience.
2+ years of experience developing content and copy for marketing and communications campaigns in an advertising, health and fitness, not-for-profit, or related environment.
Experience supporting the planning and execution of photography and video production, including sourcing and selecting visual assets.
Experience working collaboratively with internal and external stakeholders, agencies, and/or in-house creative teams.
Experience working with email marketing platforms, content management systems, and digital publishing tools.
Excellent written communication skills, with strong attention to detail and demonstrated ability to develop clear, compelling content for a variety of audiences and channels.
Comfort using data and analytics to understand content performance and inform decisions.
Demonstrated ability to manage multiple projects, timelines, and deliverables simultaneously while meeting tight deadlines.
Well-developed interpersonal and relationship-building skills, with the ability to establish strong working relationships with members, staff, volunteers, and other stakeholders.
Demonstrated ability to work in a highly confidential environment.
Flexibility regarding assigned hours of work and location is required.
Excellent understanding of diversity, inclusion, and equity, including the ability to identify and address barriers, work effectively with diverse stakeholders, and integrate equity into content and communications.
Commitment to the YMCA’s Mission, Vision and Values
A commitment to uphold strong, safeguarding practices that protect the safety, well-being, inclusion of children, and youth
Job offers are contingent on the successful completion of a Police Records Check.
Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required.
The YMCA only considers applicants who are legally entitled to work in Canada.

Skills

Google Analytics
Meta Business Suite
Digital marketing
Social media platforms and tools

Location

90 Eglinton Ave. East, Toronto ON

Work Type

Regular Full-Time
Salaried

Experience Level

2+ years of experience

Education Level

Post-secondary education in Journalism, Creative Writing, Marketing, or a related discipline, or equivalent experience.

Salary/Compensations

$57,280 to $59,600

Benefits

Total compensation package

About the Company

The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities.
We are committed to helping our employees reach their full potential and are recognized as a great place to work.
We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities.
Joining the Y means contributing to over 170 years of providing opportunities for people to shine through programs and services, such as health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors.
Learn more in our 2025–2030 strategic plan, Greater Together, which outlines how we are focused on building communities where people feel healthier and more connected to their neighbours.

Equal Opportunity

The YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging.
We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team.
As an equal opportunity employer, we invite applications from all qualified candidates including racialized people/people of color, Indigenous Peoples, disabled people/people with disabilities and members of 2SLGBTQIA+ communities.
If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.