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About the Role
The Media Planner is responsible for strategizing, planning, and executing paid media campaigns for clients. This role requires understanding client businesses, utilizing media tools, adhering to best practices, and contributing to process improvement within the team. Success in this position depends on a proactive, innovative, organized, and collaborative approach.
Responsibilities
- Manage full media planning cycles, including planning, presenting, buying, executing, analyzing, and reporting.
- Execute hands-on media campaigns across digital paid media channels (social, programmatic, display, native, video, search) to meet deadlines, maintain quality, and achieve performance targets.
- Research and identify opportunities to test new digital media strategies and technologies.
- Ensure timely input, clearance, and issuance of media invoices, discrepancies, and billings.
- Work with Specialist and Junior Associates on day-to-day account operations.
- Assist with media point of views (POVs).
- Assist with digital reporting and trafficking.
- Assist in booking ad space.
- Assist with maintaining campaign budgets.
- Liaise with external media vendors and agencies.
- Collaborate daily with internal departments (Creative, Accounts, Project Managers) to fulfill client needs.
- Cultivate a positive, results-oriented, and client-focused environment through open and respectful communication.
- Stay informed about industry best practices and trends.
- Adhere to all agency policies and procedures.
Requirements
- Minimum of 2 years as a Media Planner/Buyer.
- Minimum of 2 years hands-on experience with paid digital media channel campaign buying, planning, setup, optimization, measurement, and testing.
- Advanced knowledge of conventional and unconventional digital media buying and acquisition models (CPA, CPC, CPM, CPE).
- Strong computer software skills, particularly with Excel and PowerPoint.
- Demonstrated experience with digital media software is an asset.
- Knowledge of third-party ad-servers and social media platforms (paid and organic) is an asset.
- Detailed oriented, self-motivated, and results-driven.
- Organized with strong time management skills and ability to meet tight deadlines.
- Strong communication and interpersonal skills.
- Collaborative, team-oriented, and open-minded.
- Ability to work independently while also being a collaborator and team player.
- Demonstrates accuracy and attention to detail.
- Ability to thrive in a fast-paced environment.
- Ability to communicate effectively with all levels within the agency and external partners/clients.
- Ability to express thoughts and ideas clearly in written form, tailored to the audience.
- Ability to identify and process detailed information accurately and consistently, finding solutions to improve work quality.
- Ability to plan and organize tasks to achieve objectives, setting realistic timelines and prioritizing.
- Ability to research, gather, and process information to identify options and solutions.
- Ability to work positively with others towards common goals.
- Ability to understand and follow directions, asking for clarification when needed.
Skills
- Paid media campaigns
- Digital media strategy
- Media planning
- Media buying
- Campaign execution
- Campaign analysis
- Campaign reporting
- Social media advertising
- Programmatic advertising
- Display advertising
- Native advertising
- Video advertising
- Search advertising
- Media tools
- Excel
- PowerPoint
- Digital media software
- Third-party ad-servers
- Social media platforms
- Communication skills
- Interpersonal skills
- Time management
- Attention to detail
- Analytical skills
- Problem-solving skills
Experience Level
- Minimum 2 years