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About the Role

This role is part of the Dove Social Studio, an always-on content and social engine operating in 15 markets. It aims to drive social-first excellence for Dove, connecting the brand's values with audiences through culture, creativity, and community. This is an opportunity to shape global social presence for Dove and define industry best practices.

Responsibilities

Define global social frameworks, standards, and best practices across client Social Studios.
Identify platform opportunities, cultural moments, and emerging formats, translating them into strategic actions.
Act as the studio's social authority, championing platform-native thinking in creative and content output.
Own the client's end-to-end creator and influencer program, from strategy to delivery.
Evolve the creator program based on audience behavior, platform developments, and brand values.
Oversee creator managers and a large UGC network, ensuring creative quality, brand alignment, and scalable delivery.
Coordinate creator activity across markets and ensure consistent use of the Creator Bench.
Lead and develop a global, multi-disciplinary team of social media managers, creator managers, and senior social experts.
Set clear objectives and foster a culture of curiosity, craft, and continuous improvement.
Coach talent at all levels and create pathways for professional growth.
Serve as the primary social-craft partner to senior global client stakeholders.
Translate platform expertise and audience insight into strategic counsel, platform reviews, and brand presentations.
Build trusted relationships with senior stakeholders, operating credibly at global marketing director level and above.
Center social insight, audience behavior, and platform understanding in content and campaign planning.
Set community management standards that consistently reflect the client's voice, values, and purpose.
Oversee studio-level and creator program budgets, presenting financial performance to clients and OLIVER senior stakeholders.
Drive cost-effective delivery across a multi-market creator ecosystem, balancing quality, scale, and commercial health.
Be accountable for the financial health of the social and creator discipline within the studio.
Use Gen AI tools to improve ideation, listening, trend detection, creator sourcing, and community workflows.
Set quality standards, brand-safety guardrails, and best practices for responsible AI use.
Critically assess AI-generated work for cultural nuance, brand fit, and human judgment.
Build AI literacy across teams and explain its role credibly to clients and senior stakeholders.

Requirements

Extensive social media leadership experience in a large brand, agency, or hybrid environment, working across multiple markets.
Deep expertise across major and emerging social platforms, with a strong understanding of the evolving landscape.
Proven experience leading creator strategy and managing large creator ecosystems.
Strong people leadership and senior client skills, with the credibility to operate at the highest levels.
Operational rigor and the ability to bring clarity to complex, multi-market programs.
Ability to use Gen AI tools to improve ideation, listening, trend detection, creator sourcing & community workflows without compromising craft.
Ability to set quality standards, brand-safety guardrails & best practice for responsible AI use.
Ability to critically assess AI-generated work for cultural nuance, brand fit & human judgement.
Ability to build AI literacy across teams & explain its role credibly to clients & senior stakeholders.

Skills

Social Media Leadership
Creator Strategy
Influencer Marketing
Platform Expertise (Major & Emerging Social Platforms)
People Leadership
Client Management
Operational Rigor
Gen AI Tools
AI Literacy
Content Planning
Campaign Planning
Community Management
Budget Management
Financial Acumen

Location

London (Global remit)

Work Type

Part-time
Hybrid

Experience Level

Director Level
Senior

Benefits

Support flexible working
Reasonable adjustments throughout the process

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
Partners with over 300 clients in 40+ countries.
Unique model drives creativity and efficiency, delivering tailored solutions.
As part of The Brandtech Group, at the forefront of leveraging cutting-edge AI technology to revolutionise how work is created and delivered.
AI solutions enhance efficiency, spark creativity, and drive insightful decision-making.
Values: Be Ambitious, Be Imaginative, Be Inspirational, Be always learning and listening, Be Results-focused, Be actively pro-inclusive and anti-racist.
Uses AI to support efficiency and consistency in recruitment, not to replace human judgment.
Committed to a fair, thoughtful, and equitable candidate experience.
Has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Works towards embedding sustainability into every department and project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
We are pro-inclusive & anti-racist across our community, clients & work.