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About the Role
As the Commercial Director, you will be the driving force behind product strategy, revenue maximization, and market competitiveness for Your Golf Travel's golf travel portfolio. This role bridges procurement and sales, leveraging data to ensure the right product is offered at the right price to the right customer, embodying the company's 'Customer First, Always' value.
Responsibilities
- Lead the strategic vision for the golf travel portfolio, identifying new destinations, hotel partnerships, and golf course collaborations.
- Formulate comprehensive briefs for the procurement/buying team regarding target rates, inventory needs, and contracting requirements.
- Stay ahead of industry trends, golf tournament schedules, and travel patterns to develop innovative travel packages.
- Work with contracting and operational teams to define customer journey propositions for all products.
- Collaborate with suppliers to ensure the delivery of the right experience.
- Own the pricing strategy for all travel packages, balancing volume, revenue, and profit margins.
- Implement yield management strategies to dynamically adjust pricing based on seasonality, demand, and competitor behavior.
- Monitor inventory commitments to minimize financial risk and maximize sales opportunities.
- Manage Channel Performance strategies to deliver targets.
- Continuously analyze sales performance, booking curves, and customer data to evaluate product health.
- Identify shifting customer preferences and market gaps to ensure inventory alignment with demand.
- Provide regular commercial reports and actionable insights to the executive team.
- Set intake and performance targets by region, country, channel, and team.
- Oversee the merchandising strategy across website, marketing channels, and sales toolkits to optimize conversion rates.
- Manage and elevate content standards for all portfolio offerings, ensuring accuracy and compelling presentation.
- Manage content articles, product lines, packaging, and themes across the portfolio.
- Collaborate with the Marketing team to design targeted promotional campaigns.
Requirements
- Minimum 5–7 years of commercial leadership experience within the travel/tourism sector (Tour Operations, OTA, or Hospitality).
- Experience specifically within golf travel or luxury niche sports travel is highly advantageous.
- Proven track record in yield management, pricing optimization, and using data analytics tools to drive commercial decisions.
- Strong understanding of hotel and golf course contracting, inventory management, and supplier relationships.
- Familiarity with travel booking systems, CMS platforms, and data visualization tools (e.g., Excel, Tableau, PowerBI).
- A solid understanding of golf culture, top courses, and what makes a golf trip exceptional is a massive plus.
- Eagerness to learn about the product.
- Genuine passion for travel.
Skills
- Data analysis
- Commercial strategy
- Pricing optimization
- Yield management
- Merchandising
- Content management
- Product development
- Supplier relationship management
- Dynamic pricing
- Travel booking systems
- CMS platforms
- Data visualization tools
Location
- London
- Brighton
- St Andrews
- Killarney
Work Type
- Full-time
Experience Level
- 5-7 years
Benefits
- 25 days holiday, increasing by 1 day per year of service (up to 28 days)
- Option to buy back up to 5 extra days of annual leave each year
- Familiarisation trips to top golf and holiday destinations
- Exclusive discounts on golf holidays, flights, and hotels
- Annual company away trips for top performers
- Structured training and personalised development plans
- Exclusive discounts on top golf and sports brands
- Subsidised health club memberships
- Fully funded Employee Assistance Programme (EAP)
- Cycle to Work scheme
- Electric Car scheme with Octopus EV
About the Company
- Your Golf Travel is the world's largest golf travel specialist, providing golf breaks and holidays across over 3,000 locations in 22 countries.
- Founded in 2004, the company has expanded rapidly with over 180 professionals across offices in London, Brighton, St Andrews, and Killarney.
- The company operates with core values: 'Customer First, Always', 'Own it, Together', 'Think Smart, Act Bold', and 'The Expert Edge'.
- While golf is a focus, the company primarily operates as a travel company and welcomes individuals passionate about travel and learning, regardless of their golfing ability.
Equal Opportunity
- Your Golf Travel is an equal opportunities employer, treating people fairly and welcoming applications from all suitably skilled persons regardless of gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.