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About the Role
Stable is seeking a Senior Product Marketing Manager to lead the company's positioning, launch strategies, and sales efforts. This role will leverage AI to enhance productivity and ensure consistent messaging across all communications. The position reports to the Head of Growth and collaborates with product, engineering, sales, success teams, and company founders.
Responsibilities
- Own Stable’s category story, competitive positioning, and messaging across all segments.
- Define and maintain Ideal Customer Profiles (ICPs) and buyer personas, including jobs-to-be-done and enterprise buying committee dynamics.
- Ensure consistent messaging across sales, marketing, product, and leadership.
- Own messaging for the website, pricing page, and key in-product moments, partnering with design and growth teams to optimize conversion.
- Act as the liaison between product and go-to-market teams, communicating product development, rationale, and timelines.
- Define product integration, sequencing, and platform narrative evolution.
- Partner with Product and Finance on pricing and packaging strategies.
- Enable sales and customer-facing teams with talk tracks, objection handling, and proof points to improve conversion and win rates.
- Train teams on new launches to articulate value propositions.
- Develop and maintain sales assets such as pitch decks, battlecards, one-pagers, and competitor comparison pages.
- Build and manage the launch tiering framework and calendar, aligning GTM investment with release impact.
- Drive go-to-market strategy for new products and major feature launches, including messaging, enablement, resource updates, and metrics.
- Conduct competitive analysis using various data sources and maintain a competitive intelligence repository.
- Analyze call transcripts, win/loss data, churn reasons, customer interviews, and product usage data to refine messaging and positioning.
- Build a customer proof engine, including case studies, testimonials, review site presence, and a customer reference program.
- Audit AI-generated content about Stable and collaborate with content teams to improve sentiment and accuracy.
- Own and report on Product Marketing Manager (PMM) performance metrics, including competitive win rates, new product adoption, and pipeline/revenue influence.
- Develop and maintain AI systems to empower the GTM team in producing on-brand work efficiently.
Requirements
- 5+ years of product marketing experience in a B2B SaaS company.
- Experience selling to both SMB/self-serve and enterprise buyers.
- Proven track record of positioning work that measurably improved win rates, conversion, or adoption.
- Ability to partner with and influence both technical and non-technical stakeholders.
- Experience leading end-to-end product launches, including messaging, enablement, and post-launch measurement.
- Comfort with data analysis and self-service insights.
- Hands-on experience building with AI tools and an understanding of AI's impact on buyer research.
- Excellent writing and communication skills.
- Experience with multi-product or platform positioning is a strong plus.
Skills
- Product Marketing
- B2B SaaS
- Positioning
- Messaging
- Go-to-Market Strategy
- Product Launches
- Sales Enablement
- Competitive Analysis
- Customer Insights
- AI Tools
- Data Analysis
- Communication
- Writing
Location
- Work from anywhere within US time zones (GMT-5 to GMT-10)
Work Type
- Full-time
- Remote
Experience Level
- Senior
Salary/Compensations
- Competitive salary, generous equity, and commission
Benefits
- Unlimited vacation-time
- Medical, dental, and vision insurance
- Home office set-up
About the Company
- Stable provides businesses with an internet headquarters, offering a business address and online mail management dashboard.
- Over 3,500 companies use Stable to automate their mailroom and serve as their permanent business address for official purposes.
- The company aims to modernize entity management by addressing outdated regulations with cloud-based solutions.
- Stable is backed by prominent investors including Y Combinator, Craft Ventures, and Shakti.
- The company is experiencing rapid growth with a highly-rated product (NPS 75+) and serves a diverse range of companies.
- This is an opportunity to join an early-stage startup and influence the future of company formation.