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About the Role
Perfetti Van Melle is seeking talented individuals to join their team as they aim to become the best in candy manufacturing. They offer opportunities for growth, a friendly culture, and a commitment to innovation, health, sustainability, and food safety.
Responsibilities
- Assist in the development, implementation, and assessment of brand vision, strategy, innovation, and activation to achieve marketing and sales objectives in the French market.
- Analyze sales data from various sources for sales & marketing presentations.
- Analyze and report monthly brand performance (sell-in and sell-out), competitor activity, and market evolution.
- Ensure relevance of market analysis and make strategic recommendations to support marketing policy and plans.
- Conduct regular competitive analysis covering market performance, innovation, pricing, promotions, and media support to identify growth opportunities.
- Act as the main point of contact between local, European, and Group Marketing teams, design agencies, and manufacturing sites.
- Partner with international brand teams to adapt global innovations and ensure successful local implementation.
- Manage the product portfolio and drive new product introductions to expand assortment and increase market share.
- Lead end-to-end NPD projects from concept development to market launch.
- Build and manage project timelines, ensuring delivery against key milestones.
- Coordinate cross-functional stakeholders including Marketing, Sales, Supply Chain, Regulatory, Finance, and Manufacturing.
- Own the NPD process and lead regular project review meetings with European teams, factories, and Group Marketing.
- Coordinate artwork development with design agencies and ensure timely execution of packaging updates.
- Ensure launch readiness and successful commercialization of new products.
- Work closely with management on global brand activation plans and consumer promotional activations (media, digital, in-store, consumer game).
- Formulate and execute policy, plans, and programs regarding distribution, advertising campaigns, media, promotion, packaging, and discounts to achieve growth objectives and ensure brand image.
Requirements
- Strong analytic skills and experience with data systems (Nielsen / IRI / Kantar).
- Strong experience in the creative and production process, design and implementation, research and development.
- Knowledge in digital (influence & social media).
- A good understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external communications agencies.
- A good understanding of the advertising/agency process and the ability to plan/measure and assist in executing marketing campaigns and strategies.
- High level of personal organisation.
- Fluent French.
- Excellent understanding of the English language, spoken and written (everyday work language).
- Agility, situational adaptability, and willingness to work in an international company.
Skills
- Data analysis
- Sales data analysis
- Market analysis
- Competitive analysis
- Brand strategy
- Brand innovation
- Brand activation
- Product portfolio management
- New product development (NPD)
- Project management
- Cross-functional coordination
- Media planning
- Digital marketing
- Social media
- Influencer marketing
- Consumer promotions
- Advertising campaign execution
- Nielsen
- IRI
- Kantar
- Creative process
- Production process
- Research and development
- Product marketing
- External communications
- Agency management
- Personal organization
- Agility
- Situational adaptability
Location
- France
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Perfetti Van Melle is a leader in the checkout market in France and a key player in the confectionery industry.
- They are the third largest confectionery company globally and the second largest in Europe.
- Their iconic brands include Hollywood, Mentos, and Chupa Chups.
- The company values empowerment, pleasure, innovation, and dynamism, operating in over 30 countries.