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About the Role
The Media Manager, Japan role is part of the Media Lab team, the Global Media Center of Excellence for Google Marketing. This role oversees Media strategy, planning, buying, measurement, governance, innovation and AI for Google's own marketing efforts. The Media Lab aims to be an excellent, AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives. As a Media Manager in Japan, you will provide media expertise to shape the future of a variety of key Google products, including Google AI. You will be a go-to media leader for all things related to advertising online and media within Google Marketing in Japan, managing multi-million dollar integrated advertising programs (across Brand and Performance).
Responsibilities
- Serve as the principal media authority for selected Google products in Japan, providing strategic oversight to Media agencies.
- Guide brand and performance programs, driving holistic campaign strategies and maintaining an integrated test-and-learn agenda to maximize business impact and Return on Investment (ROI).
- Establish rigorous processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience managing brand and performance media campaigns at the agency and client side.
- Ability to communicate in English and Japanese fluently to interact with internal or external stakeholders.
- Experience managing integrated advertising (online and offline) for large clients in Japan/APAC with proficiency in Media, Measurement, Google and other Media platforms.
- Understanding of the Japan marketing landscape, including consumer trends, media channels, and ecosystems.
- Ability to demonstrate the impact of campaign strategy and integrated Media optimization toward business goals.
- Excellent communication skills and judgment ability in an ambiguous, fluid environment.
- Interest in AI for Media and Marketing, with the ability to articulate the key use cases for using AI in Media.
Skills
- Media
- Performance Media
- Brand Media
- Integrated Advertising
- Measurement
- Google Platforms
- Media Platforms
- Marketing
- AI for Media
- AI for Marketing
- Communication
- Judgment
Location
- Japan
Work Type
- Full-time
Experience Level
- 4 years of experience
Education Level
- Bachelor's degree
About the Company
- Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.