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About the Role

Join a brand-new OLIVER hair care client as a Social Media Manager, creating culturally relevant, platform-native content across European Instagram and UK TikTok. You will shape how the brand appears for a huge following in haircare, creating credible, inclusive content for different hair types and needs. This role is for someone who lives and breathes social media and is genuinely excited by haircare, beauty, and culture, turning trends into platform-native content that earns attention in a fast-paced, social-first environment.

Responsibilities

Manage the European Instagram and UK TikTok channels day to day, publishing always-on, campaign and reactive content accurately, on time and in the right format for each platform, market and hair audience.
Be responsible for the content calendar, balancing always-on content, campaigns, haircare education, NPD launches, creator-led content and reactive opportunities, with a healthy mix for frizzy, curly, dry and other hair types.
Track European and UK culture, beauty and haircare trends, creators and conversations around different hair types, and turn market-specific opportunities into distinctive social ideas.
Develop authentic content for diverse hair types and needs, particularly frizzy, curly and dry hair, that is relevant, useful and credible for the communities it represents.
Translate the hero product range and NPD roadmap into social-first stories that communicate the specific needs of different hair types, without falling back on generic beauty content.
Write social copy and support short-form video scripts and briefs.
Optimise captions, hooks, formats, audio and calls to action for each platform and hair need, and keep every post consistent with the brand's tone of voice, accessibility standards and visual identity.
Capture or edit quick-turnaround content where required.
Build active communities by responding to comments, messages and mentions in a warm, playful voice.
Surface recurring questions and feedback on hair types, needs and product experiences, and escalate sensitive issues appropriately.
Monitor performance and turn the data into clear recommendations on what to scale, optimise, test and stop, identifying which hair topics, formats and needs resonate most.
Work with influencer and creator teams to identify creators who credibly represent a breadth of hair types and needs, and support briefs, content reviews and delivery.
Partner with strategists, designers, editors, data, media and account teams to align priorities and approvals.
Maintain workflows and platform guidelines, including guidance on representing diverse hair types.

Requirements

Proficiency in social media management, content or digital marketing, including managing brand channels on Instagram and TikTok, and using scheduling, listening and analytics tools.
Pan-European social media experience, ideally across multiple markets, with an understanding of how audience behaviour, hair habits and cultural trends vary by market.
Experience working with consumer brands. Haircare, beauty or FMCG experience is especially valuable.
A strong understanding of haircare content and the needs, conversations and communities around diverse hair types, particularly frizzy, curly and dry hair.
Experience developing inclusive, authentic haircare or beauty content that reflects diverse hair types and avoids a one-size-fits-all approach.
Practical knowledge of Instagram and TikTok, including algorithms, short-form storytelling, content formats and community management.
Excellent copywriting skills, with the ability to adapt to a distinctive brand voice and write briefs, scripts and captions that speak to different hair types and needs.
A track record of improving social performance through creative and data-led optimisation.
Sound judgement on representation, inclusivity, cultural sensitivity and reputational risk, bringing the brand's playful, optimistic spirit to life without clichés or stereotypes.
Strong calendar and workflow management with close attention to detail, and the confidence to make decisions and respond quickly to cultural opportunities.
Clear, constructive communication across creative, strategy, influencer, data, media and brand teams.
Professional proficiency in English, basic mobile content capture or editing skills, and a genuine interest in haircare and beauty.
Proficiency with Gen AI tools for idea generation, copy variations, content planning and performance analysis, including content tailored to different hair types and needs.
Experience building personal AI workflows to improve efficiency and quality.
An agentic approach to problem-solving, breaking complex challenges into clear steps.
The ability to critically evaluate AI outputs and apply human judgement, protecting cultural insight, authentic representation of diverse hair types, originality and brand voice.
Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering or self-directed learning.
If you're excited about this role but don't meet every requirement, we encourage you to apply.

Skills

Social media management
Content marketing
Digital marketing
Instagram
TikTok
Scheduling tools
Listening tools
Analytics tools
Pan-European social media
Consumer brands
Haircare
Beauty
FMCG
Short-form storytelling
Community management
Copywriting
Content creation
Performance optimisation
Gen AI tools
Agentic thinking
Mobile content capture
Mobile content editing

Location

London, United Kingdom

Work Type

Fixed Term Contract
Hybrid

Experience Level

Mid-Senior

Education Level

Formal degrees are welcome but not required. Equivalent experience counts.

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries and counting.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.