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About the Role
This role is responsible for connecting Community Fibre’s brand, products, and propositions with their target audiences. You will drive alignment on how the company presents its offerings to the market, ensuring clear differentiation, consistent communication, and effective go-to-market strategies to strengthen product adoption and commercial performance. You will also lead the Brand & Campaign Creative Manager to support effective creative delivery and champion brand consistency across all acquisition touchpoints.
Responsibilities
- Oversee the development of Community Fibre’s brand in line with marketing and business strategy.
- Champion consistent brand positioning and application across customer touchpoints.
- Collaborate with Commercial to develop the marketing approach for new products, propositions, and initiatives.
- Develop differentiated positioning, value propositions, and messaging grounded in customer needs, commercial priorities, and competitive insight.
- Own and evolve brand positioning and messaging architecture.
- Provide guidance to teams, agencies, and partners for a distinctive and consistent brand experience.
- Provide brand and creative marketing oversight across campaign development.
- Line-manage and support the Brand & Campaign Creative Manager in delivering effective, consistent creative.
- Establish clear success measurement frameworks for brand and product marketing activity.
- Act as the senior marketing lead across brand and product initiatives, aligning stakeholders.
- Build understanding of priority audiences through customer, performance, and market insight.
- Monitor competitor propositions, pricing, positioning, and activity, translating insight into recommendations.
Requirements
- 8+ years working across brand, product, content, or integrated marketing, with demonstrable experience developing positioning, messaging, and customer-facing propositions.
- Strong understanding of brand development, product marketing, and go-to-market principles.
- Ability to translate business and commercial priorities into effective marketing activity.
- Proactive, cross-functional collaborator and problem-solver, skilled at aligning and influencing stakeholders.
- Commercially minded with experience using insight to inform positioning, propositions, and marketing decisions.
- Highly organised and detail-oriented with the ability to balance multiple priorities and deliver effectively in a fast-paced environment.
- Experience defining target audiences through market research and brand positioning.
- Experience developing and maintaining brand, messaging, and editorial frameworks.
- Deep understanding of brand consistency and governance.
- Fluent in both verbal and written English, with the ability to confidently simplify complex propositions into clear, compelling customer messaging.
- Degree in Marketing, Communications, or a related field.
- Earliest start date is January 2027.
- Provide example/s of relevant cross-channel work with CV.
Skills
- Brand development
- Brand stewardship
- Go-to-market strategy
- Product launches
- Positioning
- Key messaging
- Editorial oversight
- Integrated campaign management
- Creative oversight
- Performance analysis
- Cross-functional leadership
- Customer insight
- Audience analysis
- Competitive analysis
- Marketing strategy
- Brand consistency
- Brand governance
- English fluency (verbal and written)
Location
- London
Work Type
- Full-time
- Flexible WFH policy
Experience Level
- 8+ years
Education Level
- Degree in Marketing, Communications or a related field
Benefits
- 25 days holiday, increasing by 1 day for each year of service up to 28 days
- Birthday leave
- Cycle to work scheme
- Private Health Cover
- eCar Scheme
About the Company
- London’s largest and fastest 100% full fibre broadband provider, bringing better internet to Londoners since 2013.
- Build, own, and operate their dedicated fibre optic network and install it directly into the home.
- Offer residential broadband speeds of up to 5Gbps.
- Network covers 1.3 million properties in London.
- Over 800,000 properties under wayleave agreement.
- Working in partnership with more than 200 of London’s biggest landlords.
- Connected 720 community spaces in 24 boroughs, giving free access to fast, reliable broadband.
- An exciting scale up business.
Equal Opportunity
- We are an Armed Forces friendly organisation.
- We are an equal opportunities employer that values diversity in our team, we welcome applications from all backgrounds.