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About the Role

This role focuses on transforming CRM into a significant revenue channel by increasing first-purchase conversion, repeat purchases, retention, reactivation, and LTV for a high-volume B2C consumer product within a fast-growing international AI company's Growth team.

Responsibilities

Own CRM performance across registered-user-to-first-purchase conversion, token revenue, and repeat purchase frequency.
Build and optimize customer segments, triggers, campaigns, and automated lifecycle journeys.
Drive first-purchase conversion and repeat monetization through targeted CRM initiatives.
Own onboarding, retention, churn prevention, reactivation, and LTV initiatives.
Design and run CRM experiments to identify and scale high-value opportunities.
Analyze customer behavior and revenue performance to identify conversion and monetization opportunities.
Measure CRM impact through clear attribution, incrementality, and before-and-after performance analysis.
Work cross-functionally to develop and implement CRM initiatives and experiments.
Identify opportunities to improve CRM contribution to overall business revenue.
Build momentum and solve problems independently in an environment without a finished playbook.
Contribute to the development and improvement of the CRM function.
Use AI tools for analysis, segmentation, personalization, experimentation, and content development.
Lead or coach CRM specialists.

Requirements

Proven track record of personally driving significant commercial impact through CRM.
Ability to demonstrate clear CRM improvement with baseline, actions, personal ownership, timeframe, and measurable final result.
Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency, or another recurring-purchase model.
Hands-on experience building customer segments, triggers, campaigns, experiments, and automated lifecycle journeys.
Proven ownership of both first-purchase conversion and repeat monetization.
Strong understanding of revenue, conversion, retention, and LTV.
Strong understanding of CRM attribution and incrementality.
Experience working with data to identify opportunities and make commercial decisions.
Strong experimentation and problem-solving mindset.
Ability to distinguish personal contribution from wider team results.
Comfortable working independently without a finished playbook.
Ability to work cross-functionally and create momentum without waiting for perfect information.
English C1-C2 proficiency.
Fully comfortable working with uncensored AI models and adult-oriented content.

Skills

CRM
Lifecycle Marketing
Customer Segmentation
Campaign Management
A/B Testing
Data Analysis
Revenue Optimization
Retention Strategies
Reactivation Strategies
Customer Lifetime Value (LTV)
Attribution Modeling
Incrementality Analysis
AI Tools for CRM

Location

Europe
Asia
Remote

Work Type

Remote
B2B engagement preferred

Experience Level

Senior

Salary/Compensations

Competitive total package+bonus

Benefits

Competitive salary package
Additional performance-based bonus
B2B contract preferred
Opportunity to take significant ownership of CRM growth and monetization
Direct reporting line to the Co-founder & CMO
International, high-growth AI environment

About the Company

David Kennedy Recruitment is working with a fast-growing international AI company.