Growth & Marketing Manager (m/w/d)
Lovebetter Gesellschaft für männliche Sexualität mbH · BE, DE
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About the Role
Lovebetter is entering a new phase of growth, seeking a Growth & Marketing Manager to be a central operational force in marketing. This role requires a blend of creative thinking and analytical understanding to develop ideas and execute campaigns, tests, and results. The position is broader than a typical marketing job, involving work across various areas with independent responsibility and the drive to advance new initiatives. Curiosity, rapid learning, and a hands-on approach are key.
Responsibilities
- Develop and implement marketing campaigns, planning and executing cross-channel initiatives with creative approaches from concept to evaluation.
- Explore new growth channels by identifying opportunities, researching potential, developing tests, and scaling successful approaches.
- Advance ambassador marketing and collaborations by developing the ambassador program, researching and acquiring partners, managing collaborations, and ensuring measurable marketing actions.
- Co-create content and creatives by developing themes, hooks, texts, and campaign ideas, creating briefs, and collaborating on content for various platforms.
- Manage CRM and email marketing by implementing newsletters and campaigns, developing segmentation and reactivation strategies, and targeting contacts more effectively.
- Analyze and optimize marketing performance by monitoring KPIs, analyzing campaigns, content, and funnels, identifying areas for improvement, and deriving concrete actions.
- Develop websites and landing pages by making minor adjustments to digital offerings and supporting tests and optimizations, including self-directed learning of new tools like WordPress.
- Coordinate marketing projects and partners by managing ongoing projects, coordinating internal and external stakeholders, and ensuring timely task completion.
- Utilize AI and automation effectively by employing modern AI tools for research, content, analysis, and operational tasks, and developing ideas for continuous marketing process improvement.
Requirements
- Practical experience in digital marketing with a track record of independently implementing campaigns or projects.
- Ability to think both creatively and analytically, with enjoyment in switching between different tasks.
- Strong hands-on mentality, preferring action over lengthy discussions.
- Curiosity, rapid learning ability, and the capacity to independently acquire new tools, platforms, or skills.
- Willingness to tackle unknown challenges and courage to try new things.
- Understanding of marketing metrics and the ability to draw meaningful conclusions from results.
- Structured and reliable work ethic, with the ability to set priorities and maintain an overview of multiple parallel projects.
- Active use of AI or motivation to integrate it quickly and meaningfully into the daily workflow.
- Excellent communication skills in German with a feel for persuasive texts and target-group-oriented communication.
- Desire to take on responsibility and grow with the company.
Skills
- Digital Marketing
- Campaign Development
- Campaign Implementation
- Cross-channel Marketing
- Creative Approach
- Performance Analysis
- Growth Hacking
- Ambassador Marketing
- Partnership Management
- Content Creation
- CRM
- Email Marketing
- Marketing Performance Analysis
- Website Development
- Landing Page Optimization
- Project Coordination
- AI Tools
- Automation
- Data Analysis
- Strategic Thinking
- Problem Solving
- Adaptability
- Communication
Location
- Germany
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Lovebetter addresses sexual issues such as premature ejaculation or erectile dysfunction in men, empowering them to transform their inner strength, sexual satisfaction, and quality of life from within.
- Our work extends beyond the individual, impacting partnerships, families, and future generations.