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About the Role
First Mile is seeking a Brand & Comms Lead to own and grow the company's external brand, relationships, and communications nationally. This new role is crucial for enhancing brand positioning, building external networks, and driving commercial outcomes through strategic communications and public relations.
Responsibilities
- Build and maintain relationships with trade bodies, Business Improvement Districts, national groups, resellers, industry associations, and government/public-sector procurement bodies.
- Cultivate press and trade-media contacts.
- Own the events and conference calendar, including industry expos, sustainability forums, and procurement events.
- Manage the First Mile referral and advocacy program.
- Define and own the external brand positioning, messaging, tone of voice, and press office function.
- Assemble proof points for enterprise and public-sector buyers, including compliance, ESG, B Corp story, case studies, and references.
- Sign off on thought leadership and executive presence content for website and social media.
- Act as the press office, drafting and placing releases, and fielding media inquiries.
- Prepare spokespeople for media appearances and interviews.
- Monitor reputational risk and maintain a mitigation communications plan.
- Define and evolve the First Mile brand and customer proposition.
- Develop the Group brand architecture, determining the 'Brand House' or 'House of Brands' approach.
- Lead brand due diligence in M&A, assessing brand fit and guiding integration.
- Track competitor positioning for enterprise clients and public-sector frameworks.
- Own and manage the Brand & Comms budget, directing spend towards commercial outcomes.
- Set and report on the brand health scorecard, including Share of Voice, earned coverage, referral rate, and NPS.
- Set clear priorities and objectives for the Brand & Design team.
- Manage team performance, accountability, and development.
- Collaborate with other functions to ensure brand and communications activity supports commercial goals.
- Champion First Mile's brand, values, and B Corp commitments internally.
Requirements
- Proven experience in a senior brand, communications, PR, or partnerships role, ideally in a B2B environment.
- Track record of building and developing relationships with trade bodies, industry associations, public-sector organizations, or media that have raised brand profile and delivered commercial results.
- Experience leading and developing a team, including content and design specialists.
- Experience owning a brand or communications budget and linking activity to leads, pipeline, and revenue.
- Strong knowledge of brand positioning, messaging, and tone of voice.
- Strong PR and press office capability, including media relations and reputation/crisis communications.
- Understanding of brand measurement, including Share of Voice, earned coverage, and customer sentiment metrics like NPS.
- Exceptional relationship builder and networker, confident and credible representing the brand externally.
- Excellent writer and storyteller, able to craft compelling narratives.
- Commercially minded, with the ability to link brand activity to business outcomes.
- Comfortable with data, setting brand metrics, tracking performance, and reporting to senior stakeholders.
- Collaborative, supportive leader who works well across teams.
- Experience in sustainability, waste management, facilities management, or public-sector procurement is desirable.
- Existing network across relevant trade bodies, industry associations, or trade media is desirable.
- Experience of brand architecture or brand integration through M&A is desirable.
- Experience communicating ESG or B Corp credentials is desirable.
- A relevant professional qualification or membership (e.g., CIPR, CIM) is desirable.
Skills
- Brand positioning
- Messaging
- Tone of voice
- Public Relations
- Press office management
- Media relations
- Reputation management
- Crisis communications
- Brand measurement
- Share of Voice
- Earned coverage
- NPS
- Relationship building
- Networking
- Storytelling
- Commercial acumen
- Data analysis
- Performance tracking
- Team leadership
- Collaboration
Location
- Nationally
Work Type
- Hybrid working
Experience Level
- Senior
Education Level
- Relevant professional qualification or membership desirable
Benefits
- Competitive salary and benefits package
- Enhanced family-friendly policies following qualifying service
- 25 days' annual leave plus bank holidays, increasing with length of service
- Monthly wellbeing allowance
- Regular company socials and events
About the Company
- First Mile is a leading UK sustainability services provider and certified B Corp, delivering waste management and recycling solutions to over 40,000 business customers nationwide.
- The company operates across retail, hospitality, commercial offices, and mixed-use estates, utilizing technology-enabled services and recycling infrastructure to achieve high recycling rates and measurable environmental impact.
- Backed by Warren Equity Partners, First Mile has ambitious growth plans, including strategic acquisitions.
- It is a fast-moving environment where employees play a central role in supporting growth and delivering exceptional customer service.
Equal Opportunity
- First Mile is committed to building an inclusive workplace.
- Recruitment and selection decisions are based on skills, experience, role requirements, and objective evidence of capability.
- Applications are welcomed from all suitably qualified candidates regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.