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About the Role
The Marketing Executive supports the delivery of customer marketing activity that engages, retains, and grows the value of First Mile's customer base. This role focuses on CRM and lifecycle marketing, managing organic social media channels, and content creation for the company website and Customer Portal.
Responsibilities
- Build, maintain, and optimize customer journeys to create value, reduce churn, and drive revenue.
- Develop and deliver customer email campaigns, including automated workflows and ad hoc sends.
- Monitor and report on key retention metrics, flagging risks and opportunities.
- Support upsell and cross-sell of recycling products through onsite and Customer Portal campaigns.
- Gather customer feedback and conduct surveys to share findings with the business.
- Contribute to the cross-functional Customer Experience group to improve customer touchpoints.
- Manage organic social media channels, planning, scheduling, and publishing content.
- Amplify company news, campaigns, events, and thought leadership.
- Monitor and respond to social media comments and messages, escalating queries as needed.
- Report monthly on social media performance and recommend improvements.
- Build and update website pages and content using the CMS.
- Support the Performance team with landing pages, SEO-friendly copy, and on-page updates.
- Assist the Brand & Comms team with news, blog posts, and case studies.
- Ensure website and Customer Portal content is accurate, up-to-date, and on-brand.
- Manage workload and prioritize requests across teams according to marketing priorities.
- Adhere to brand, GDPR, and data governance guidelines.
- Stay updated on best practices in CRM, social media, and digital content.
Requirements
- Some experience (ideally 1–2 years) in a marketing role.
- Experience writing effective copy and creating content for digital channels (email, social media, websites).
- Understanding of email marketing, CRM, and customer lifecycle marketing.
- Working knowledge of organic social media platforms and content scheduling.
- Confidence using, or ability to quickly learn, a website CMS.
- Awareness of GDPR and good data practice in marketing.
- Strong customer instincts.
- Excellent written and verbal communication skills.
- Organized and able to juggle multiple requests while meeting deadlines.
- Curious and eager to learn, with a proactive approach.
- Team player, comfortable working on own initiative in a collaborative environment.
- Ambitious and keen to grow with a fast-growing business.
- Design skills (e.g. Canva) are desirable.
- HTML knowledge is desirable.
- Experience in a B2B or sustainability-focused business is desirable.
- Experience with marketing automation, analytics, or reporting tools is desirable.
Skills
- CRM
- Lifecycle marketing
- Social media management
- Content creation
- Email marketing
- Website CMS
- Copywriting
- Customer journey optimization
- Data governance
- GDPR compliance
- Canva (desirable)
- HTML (desirable)
- Marketing automation (desirable)
- Analytics (desirable)
- Reporting tools (desirable)
Location
- Nationwide (UK)
Work Type
- Hybrid working
Experience Level
- 1-2 years
Salary/Compensations
- Competitive salary
Benefits
- Opportunity to make a real impact in a growing, purpose-driven B Corp.
- Collaborative and supportive team with investment in development.
- Competitive salary and benefits package.
- Hybrid working.
- Enhanced family-friendly policies after qualifying service.
- 25 days' annual leave plus bank holidays, increasing with service.
- Monthly wellbeing allowance.
- Regular company socials and events.
- Opportunity to work for a rapidly growing, multi-award-winning business.
About the Company
- First Mile is a leading UK sustainability services provider and certified B Corp.
- Delivers waste management and recycling solutions to over 40,000 business customers nationwide.
- Operates across retail, hospitality, commercial offices, and mixed-use estates.
- Combines technology-enabled services with established recycling infrastructure.
- Aims to drive high recycling rates, transparent reporting, and measurable environmental impact.
- Backed by Warren Equity Partners with ambitious growth plans.
- Actively pursuing strategic acquisitions.
- A fast-moving environment where people support growth, integration, and customer service.
Equal Opportunity
- First Mile is committed to building an inclusive workplace.
- Recruitment and selection decisions are based on skills, experience, role requirements, and objective evidence of capability.
- Welcomes applications from all suitably qualified candidates regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.