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About the Role
The EMEA Public Relations Strategist will support the coordination and execution of PR strategies and tactics for League of Legends across EMEA, with a focus on LoL Esports, spanning Tier 1 and Tier 2 ecosystems and key moments throughout the year. This role will translate communications strategies into high-quality, coordinated PR activations and support day-to-day press office operations, pan-EMEA outreach, media targeting, pitching, material creation, spokesperson preparation, and reporting.
Responsibilities
- Coordinate and execute PR plans for League of Legends and LoL Esports across EMEA.
- Partner with EMEA Communications Strategists and the League of Legends Pubsports team to translate communications strategies into effective regional PR execution.
- Drive media outreach around key LoL Esports and broader League of Legends beats, including proactive pitching, media opportunities, interviews, and inbound press requests.
- Support the day-to-day League of Legends EMEA press office, including newsroom coordination, news distribution, media targeting, and pan-EMEA outreach around priority IP beats.
- Build and maintain strong relationships with relevant esports, gaming, and broader endemic media across EMEA.
- Draft and adapt high-quality communications materials, including press releases, official articles, pitches, media statements, briefing documents, and spokesperson materials.
- Coordinate and supervise press operations at the Riot Games Arena in Berlin, ensuring consistent media servicing and execution.
- Track PR activity and results, ensuring high-quality reporting and surfacing relevant insights and learnings to EMEA stakeholders.
Requirements
- 2-4 years of experience in public relations, communications, media relations, or a related field.
- Hands-on experience executing communications campaigns and press-office activity.
- Strong understanding of gaming, entertainment, sports, or technology media across EMEA and how different stories can resonate with different audiences.
- Experience working directly with journalists, managing media requests, developing targeted media lists, and conducting proactive press outreach.
- Strong written English and the ability to draft, edit, and adapt high-quality communications materials for different media audiences and formats.
- Strong organizational skills and the ability to coordinate multiple communications workstreams, stakeholders, deadlines, and agency partners simultaneously.
- Comfortable working with communications strategists, esports teams, global partners, agencies, spokespeople, and other stakeholders across different countries and functions.
- Knowledge of League of Legends, its community, esports ecosystem, and competitive landscape.
- Previous experience working in gaming, esports, sports, or entertainment communications.
- Experience supporting major events or live-event PR operations.
- Experience coordinating PR agencies or external communications partners.
- Experience working across multiple EMEA markets or within an international communications organization.
Skills
- Public Relations
- Communications
- Media Relations
- Press Office Operations
- Media Outreach
- Pitching
- Copywriting
- Spokesperson Preparation
- Reporting
- Project Coordination
- Relationship Building
Location
- Berlin, Germany
Work Type
- 12 month contract
- Onsite
Experience Level
- 2-4 years
Benefits
- Open paid time off policy
- Flexible work schedules
- Medical insurance
- Dental insurance
- Life insurance
- Parental leave
- Retirement benefits with company match
- Support for donations to non-profit charitable organizations
About the Company
- Riot Games Communications team works across games, esports, and entertainment to tell compelling stories, build trust with our communities, and create meaningful moments for players around the world.
- At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player.
- We aim to create collaborative teams where you are empowered to bring your unique perspective everyday.