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About the Role
The Market Communications Manager APAC leads customer-facing marketing communications across the Asia-Pacific region, supporting commercial growth across the Thermal, Foundry, and Iron & Steel segments. This role is key to driving visibility for the Calderys plant in Odisha (CAPES) and contributes to product marketing, CSR communications, employee engagement, and digital platform management, ensuring brand consistency.
Responsibilities
- Develop and implement communications plans for trade shows and customer events (physical and digital) across the Thermal, Foundry, and Iron & Steel segments.
- Coordinate customer-facing campaigns across physical and digital channels, including social media, email, website content, advertising, and newsletters, in line with brand identity and messaging standards.
- Support key customer milestones and regional events (e.g., plant inaugurations, anniversaries, product launches, customer days).
- Lead the communications and visibility program for the Calderys plant in Odisha (CAPES) and its new products, including trade-press articles, advertisements, press releases, social media, paid promotion, and an internal newsletter.
- Partner with local sales teams to support the plant ramp-up and reinforce Calderys’ positioning across relevant segments and markets.
- Support the launch and promotion of innovative products and solutions across all three segments through designing and delivering communications plans and messaging frameworks.
- Develop and update product and services brochures and related marketing collaterals.
- Produce a regional customer newsletter and develop success stories / case studies to support commercial promotion.
- Support the creation and maintenance of country pages on the corporate website.
- Oversee the Caldezone platform by collaborating with the local team and the External communication team.
- Support the Sustainability function on CSR and ESG communication needs in the region, with a particular focus on CSR initiatives in India.
- Contribute to CSR reporting and review associated communication collaterals.
- Act as the local communications expert and network builder for the APAC region, supporting internal and external communications around employees, facility, and regional achievements.
- Review and advise on local campaigns and initiatives, ensuring alignment with group strategy while respecting local market nuances.
Requirements
- Master’s degree in Communications, Marketing, or a related field.
- 5+ years of experience in marketing communications, ideally in an international environment.
- Experience coordinating trade shows, product launches, and multi-channel campaigns.
- Proven experience in a B2B industrial or technical environment (e.g., manufacturing, materials, engineering, energy) is a strong advantage.
- Experience working closely with technical, R&D, or product experts to develop content such as technical articles, product brochures, or case studies.
Skills
- Excellent writing, editing, and storytelling skills in English.
- Ability to quickly understand complex technical products and processes, and translate them into clear, compelling messages adapted to different audiences.
- Strong project management and organizational skills, able to manage multiple topics in parallel.
- Solid understanding of digital marketing (social media, email, website, marketing automation).
- Comfortable with design and collaboration tools (e.g., Canva, PlayPlay).
- Autonomous, proactive, detail-oriented, with a strong sense of quality and brand consistency.
- Team player, comfortable working across cultures and time zones.
- Fluent English required.
Location
- Paris
Work Type
- Hybrid
- Fixed-term assignment
Experience Level
- 5+ years of experience
Education Level
- Master’s degree
Salary/Compensations
- Compensation will vary based on location, local market benchmarks, and experience.
- A salary range relevant to your location will be shared during the early stages of the recruitment process.
About the Company
- Calderys is a global organization operating across multiple countries.