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About the Role
We are seeking a strategic, commercially minded, and results-driven Senior Account-Based Marketing (ABM) Manager to lead and scale our Account-Based Marketing strategy across the Compressor Systems & Services business in EMEIA. Partnering closely with Commercial leaders and Marketing teams, you will drive growth within priority strategic, enterprise, and OEM accounts through targeted engagement strategies that increase account penetration, strengthen customer relationships, and accelerate pipeline and revenue growth. As the ABM subject matter expert, you will define account strategies, establish scalable ABM frameworks, and lead the execution of account-centric marketing programs aligned to key business priorities. You will also translate customer and market insights into compelling value propositions, integrated marketing programs, and customer engagement strategies that drive business growth. This is a highly visible individual contributor role requiring strong B2B marketing expertise, commercial acumen, stakeholder influence, and the ability to operate effectively across a complex, matrix organization.
Responsibilities
- Develop and lead the ABM strategy for strategic, enterprise, and OEM accounts.
- Define account selection, segmentation, prioritization, and engagement frameworks aligned to business objectives and growth priorities.
- Identify growth opportunities and develop account-centric strategies that drive customer engagement, pipeline expansion, and revenue growth.
- Establish scalable ABM best practices, processes, and frameworks that can be adopted across the organization.
- Design and execute integrated ABM programs combining personalized content, digital engagement, customer insights, industry events, and targeted campaigns to engage key buying groups.
- Develop insight-led marketing programs for priority accounts and buying groups aligned to customer needs and business growth objectives.
- Define compelling value propositions, messaging, and content strategies that resonate with customer challenges and market opportunities.
- Collaborate with Sales, Product Marketing, Digital, Communications, and Regional Marketing teams to deliver impactful customer experiences while maintaining brand consistency.
- Serve as the ABM subject matter expert, providing guidance, best practices, and strategic direction across the organization.
- Establish clear KPIs and measurement frameworks to track account engagement, pipeline influence, opportunity progression, marketing effectiveness, and business impact.
- Drive alignment across Sales, Marketing, and business teams around priority accounts, account plans, and growth objectives.
- Provide clear reporting and recommendations to stakeholders, ensuring alignment of priorities and outcomes.
- Continuously evaluate emerging ABM methodologies, technologies, and best practices to enhance program effectiveness and scalability.
- Leverage customer, account, market, and performance insights to continuously optimize programs and improve results.
Requirements
- Proven B2B Account-Based Marketing experience within complex enterprise environments, with demonstrated success developing and executing ABM strategies for strategic, enterprise, and/or OEM accounts.
- Experience supporting long sales-cycle enterprise environments and complex buying committees in OEMs and industrial, engineering, technology, or manufacturing-focused customer segments.
- Strong understanding of modern ABM methodologies, account planning, customer intelligence, and data-driven marketing approaches.
- Experience developing integrated B2B marketing strategies incorporating digital marketing, content, communications, events, and demand generation.
- Strong understanding of customer buying journeys, account growth strategies, and revenue-focused marketing.
- Experience developing positioning, messaging, content strategies, and customer engagement programs aligned to business objectives.
- Familiarity with CRM, marketing automation, intent data, and account intelligence platforms.
- Strong commercial acumen, with a clear understanding of pipeline creation, opportunity development, and revenue growth.
- Excellent communication, stakeholder management, and cross-functional skills.
Skills
- Account-Based Marketing (ABM)
- B2B Marketing
- Commercial Acumen
- Stakeholder Management
- Cross-functional Collaboration
- Digital Marketing
- Content Strategy
- Communications
- Event Marketing
- Demand Generation
- Customer Buying Journeys
- Account Growth Strategies
- Revenue-Focused Marketing
- Positioning
- Messaging
- Customer Engagement Programs
- CRM
- Marketing Automation
- Intent Data
- Account Intelligence Platforms
Location
- Europe
Work Type
- Remote
- Full-time
Experience Level
- Senior
Benefits
- Location-dependent benefits package
About the Company
- Compressor Systems & Services EMEIA