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About the Role

We’re looking for a confident, creative, and versatile Content Designer to shape rewarding, personalized, and effortless website experiences. You will identify new opportunities and improve existing journeys, crafting intuitive and engaging solutions for campaign activity, vehicle launches, and landing pages. You will balance business objectives with user expectations, delivering content that exceeds both, using language to engage, inform, guide, and persuade. A strong understanding of customer research, data, analytics, and AI is essential to guide your design process. You will collaborate with a multidisciplinary team, including UX, UI, and Content specialists, with senior oversight on complex tasks.

Responsibilities

Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages.
Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma.
Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions.
Design for accessibility, including plain language, header structure, descriptive links, and alternative text, working with designers and developers.
Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences.
Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement.
Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy.
Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads.
Prioritisation support from a senior/lead or delivery manager.

Requirements

Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.
A portfolio demonstrating practical examples of content design—including user journeys, wireframes, content testing, or iterative improvements based on user data.
Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation.
A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility).
Experience using quantitative metrics and qualitative research/testing to guide and justify content decisions.
Ability to articulate content rationale clearly and collaborate effectively across design, product, brand, and marketing teams.
Meticulous eye for detail, grammar, terminology, and tone of voice consistency.
Curiosity about AI tools and workflow developments and how they can support and streamline content design tasks.
A degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.
Demonstrate user-centered decisions, testing, or iteration if from a digital copywriting background.
Experience working within automotive, luxury markets, or large-scale digital retail platforms.
Recognized Content Design certification or formal UX training.
Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.

Skills

Content Design
UX Writing
Digital Copywriting
Figma
Prototyping
Usability Principles
Accessibility Standards
User Research
Data Analysis
AI Tools
Content Auditing
Taxonomy
Information Architecture

Location

EMEA
Hybrid

Work Type

Permanent
Hybrid

Experience Level

Proven Content Design Experience

Education Level

Degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.
Recognised Content Design certification or formal UX training.

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
WPP Enterprise Solutions has received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth.
WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.