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About the Role
We’re looking for a confident, creative, and versatile Content Designer to work on our client’s website experience. As a Content Designer, you’ll be shaping experiences that are rewarding, personalized, and effortless in every interaction. You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for campaign activity, vehicle launches, and landing pages. You’ll weigh business objectives with user expectations, delivering content that exceeds both. You’ll use language to engage, inform, guide, and persuade. You need to know the value the right content can add to a customer journey and have an appetite for using customer research, data, analytics, and AI to guide your design process. You’ll collaborate with a multidisciplinary team, spanning UX, UI, and Content, with Senior oversight on complex tasks.
Responsibilities
- Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages.
- Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma.
- Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions.
- Design for accessibility, including plain language, header structure, descriptive links, and alternative text, working with designers and developers.
- Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences.
- Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement.
- Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy.
- Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads.
- Prioritization support from a senior/lead or delivery manager.
Requirements
- Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.
- A portfolio demonstrating practical examples of content design—including user journeys, wireframes, content testing, or iterative improvements based on user data.
- Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation.
- A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility).
- Experience using quantitative metrics and qualitative research/testing to guide and justify content decisions.
- Ability to articulate content rationale clearly and collaborate effectively across design, product, brand, and marketing teams.
- Meticulous eye for detail, grammar, terminology, and tone of voice consistency.
- Curiosity about AI tools and workflow developments and how they can support and streamline content design tasks.
- A degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.
- Demonstrate user-centered decisions, testing, or iteration (for candidates from digital copywriting background).
- Experience working within automotive, luxury markets, or large-scale digital retail platforms.
- Recognized Content Design certification or formal UX training.
- Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.
Skills
- Content Design
- UX Writing
- Digital Copywriting
- Figma
- Prototyping
- Usability Principles
- Accessibility Standards
- User Research
- Data Analysis
- AI Tools
Location
- Remote
- Hybrid
Work Type
- Permanent
- Hybrid
Experience Level
- Senior
Education Level
- Degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.
Benefits
- Discretionary bonus scheme
- Training opportunities
- Competitive pension
- Medical insurance
- Life assurance
- Social events
- Opportunities to buy and sell holidays
- Family friendly policies
- Discounts with hundreds of retailers
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.
- Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.