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About the Role
This is a ground-floor opportunity to build Pinterest’s EMEA creative department in London. As Lead Copywriter, you’ll concept and write brand-furthering work for the region, including campaign ideas, manifestos, taglines, and social content. You’ll work across consumer and B2B, partnering with Creative Leaders to reach Consumers, Creators, and Advertisers with globally relevant and culturally sharp content.
Responsibilities
- Lead the development of compelling campaign ideas with art direction partners, taking early concepts through to their strongest 360° creative expression.
- Write campaign copy, manifestos, taglines, social captions, digital copy, and other brand communications, ensuring each piece supports the larger story.
- Uplevel creative quality of work across the team in partnership with marketing, delivering business results and international recognition for the Pinterest brand.
- Collaborate with creatives across disciplines—including design, photography, motion, video, and editing—to make cohesive work across formats and markets.
- Be a source of inspiration through collaboration with art directors, designers, producers, and marketing managers in creating work with deep cultural resonance.
- Help evolve Pinterest’s voice and tone, and bring it to life across creative touchpoints.
- Present and sell the thinking behind your work to key stakeholders, creative directors, and team members.
- Partner with the US creative team to adapt flagship campaigns for EMEA markets when needed.
- Bring depth to conceptual writing.
- Use AI thoughtfully to explore more ideas faster and sharpen writing, while holding the pen and owning the craft, accuracy, and quality of the final work.
Requirements
- A minimum of 8 years of experience in copywriting or brand writing, including a minimum of 3 years leading creative work or mentoring others.
- A book of work with outstanding writing and concepts across brands and mediums, including integrated campaigns and both consumer and B2B work.
- Exceptional writing and editing craft, from headlines and taglines to scripts and longer-form copy, with meticulous attention to detail.
- Deep experience developing campaign ideas with art direction partners and taking them through to execution across channels such as social, digital, OOH, experiential, and video.
- Experience shaping a brand voice and tone, adapting writing for different audiences and markets, and helping others apply brand guidelines.
- Proven ability to craft a story or concept that shapes culture, rather than reacting to it.
- Strong storytelling, presentation, and collaboration skills, with the ability to turn complex ideas into clear narratives, influence partners, and create relevant work across cultures and perspectives.
- Hands-on experience using AI in writing process, with strong judgment about originality, brand voice, accuracy, and claims.
- Review AI-assisted work carefully, protect sensitive information, and own the final output.
Skills
- Copywriting
- Brand writing
- Creative leadership
- Mentoring
- Concept development
- Campaign development
- Writing
- Editing
- Attention to detail
- Social media copy
- Digital copy
- Brand communications
- Brand voice and tone
- Storytelling
- Presentation
- Collaboration
- AI writing tools
Location
- London
Work Type
- Hybrid
- In-office collaboration at least one day a week
Experience Level
- 8+ years of experience in copywriting or brand writing
- 3+ years leading creative work or mentoring others
Education Level
- Bachelor’s degree in English, Journalism, Communications or Advertising, or equivalent experience
About the Company
- Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime.
- At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
- Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work.
- At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact.
- Pinterest is a company like no other.
- We’ve spent the last decade building one of the world’s most beloved products, and we’re building one of the world’s most beloved brands to match.
- We’ve earned the right to tell bigger stories than ever before.
Equal Opportunity
- Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit.
- We want to have the best qualified people in every job.
- All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- If you require a medical or religious accommodation during the job application process, please complete this form for support.