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About the Role
The Head of Culture Activation will shape how WPP works, collaborates, and delivers for clients. This role will translate WPP’s strategy and values into meaningful, everyday behaviors, fostering a more connected, accountable, and enterprise-first culture. Key activities include leading global culture diagnostics, developing the WPP Global Culture Playbook, and activating True One WPP to drive culture change at scale.
Responsibilities
- Shape WPP’s cultural framework by defining behaviors and ways of working that embody True One WPP and Elevate28.
- Lead culture insight and measurement by driving WPP’s global culture diagnostic and using data to identify priorities.
- Create the WPP Global Culture Playbook with practical frameworks and tools for embedding culture into daily work.
- Drive enterprise-wide culture activation through the True One WPP campaign and other initiatives.
- Strengthen collaboration and high performance by embedding enterprise-first thinking, client obsession, constructive candour, psychological safety, and AI confidence.
- Build a global Cultural Ambassador network to champion WPP’s culture locally and accelerate new ways of working.
- Embed culture throughout the employee experience, from onboarding to key employee touchpoints.
- Own the Cultural Transformation Roadmap, establishing milestones, measures of progress, and monitoring adoption.
- Deliver measurable first-year impact by establishing the global culture diagnostic, behavioral framework, Culture Playbook, True One WPP activation campaign, and Cultural Ambassador network.
Requirements
- Significant culture and transformation leadership experience with a track record of shaping and embedding culture, values, and behaviors across complex, global organizations.
- Proven experience leading large-scale cultural change, uniting diverse businesses, teams, and identities around a shared enterprise culture.
- Strong senior stakeholder credibility and influence, with the ability to partner with executive leaders in complex, matrixed environments.
- Deep expertise in culture activation and employee engagement using compelling campaigns, storytelling, and change strategies.
- A data-led approach with experience using culture insights, employee feedback, and behavioral measures to track progress.
- The ability to drive change at pace, balancing ambitious transformation goals with employee engagement and organizational readiness.
- A collaborative, enterprise-first mindset, with the ability to break down organizational silos and build a shared sense of identity.
Skills
- Culture activation
- Employee engagement
- Change management
- Stakeholder management
- Data analysis
- Strategic planning
- Leadership
- Collaboration
- Communication
Location
- Global
Work Type
- Hybrid
Experience Level
- Senior leadership
Benefits
- Passionate, inspired people
- Scale and opportunity for creation, influence, and project completion
- Challenging and stimulating work
- Opportunity to join a group of creative problem solvers
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
- We are powered by exceptional talent and our agentic marketing platform, WPP Open.
- We help our clients navigate change, capture opportunity and deliver transformational growth.
- We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
- We are committed to fostering a culture of creativity, belonging and continuous learning.
- We attract and develop the brightest talent, and provide exciting career opportunities.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other characteristic.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.