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About the Role
Meta Reality Labs is seeking an experienced Partner Enablement Manager for Japan retail to oversee marketing operations, drive go-to-channel strategy with key retail partners, and strengthen relationships to advance the Meta AI Glasses and VR Metaverse hardware vision. This role requires a customer-focused individual who can prioritize effectively and collaborate across teams to achieve business objectives.
Responsibilities
- Develop, build, and execute marketing programs in partnership with internal teams to achieve business goals.
- Lead and execute Meta RL Partner Enablement strategy directly with retail partners, managing budgets and KPIs.
- Oversee and manage channel co-marketing and OPEX budgets, focusing on performance and metrics.
- Coordinate and manage marketing brand assets, ensuring timely delivery to creative teams and retail partners.
- Examine campaigns and projects from a broad perspective, assessing problems and creatively identifying solutions.
- Influence key business decisions and outcomes within cross-functional and organizational settings.
- Manage, measure, and optimize marketing programs for results and efficiency.
- Serve as the point-of-contact for Meta Reality Labs Marketing concerning managed accounts.
- Examine campaigns and projects, assess problems, and make decisions based on relevant information.
- Provide active input during Partner Enablement goal creation.
- Influence the retail Partner Enablement team and their supported accounts.
- Build and maintain collaborative relationships internally and externally with retailer marketing counterparts.
Requirements
- 5-7 years of experience in Retail leadership, Partner Enablement, or Channel Marketing roles with a proven record of achievement with a top-tier consumer technology brand.
- 5-7 years of experience in building go-to-market strategy, planning, and execution across online and traditional retail channels, managing large Partner Enablement budgets.
- 5-7 years of experience working directly with online retail partners, with knowledge of key advertising metrics and programs (CPC, CPA, iCAC, ROAS).
- 5-7 years of experience working directly with Japan retailers selling consumer electronics products.
- Demonstrable experience developing and executing digital incentive and promotional programs with a leading technology brand.
- Experience with visual merchandising and field services programs.
- Solid presentation skills.
- Bachelor's degree in Business, Marketing, or Economics.
- English & Japanese language fluency required.
Skills
- Sales
- Marketing
- Sales Operations
- Customer-focused
- Prioritization
- Collaboration
- Budget Management
- Experiential Programs
- Customer Acquisition
- Customer Retention
- Measurement
- Toolset Improvement
- Process Improvement
- Go-to-channel Strategy
- Relationship Building
- AI Practices
- AI Skill Development
- Prompt Engineering
- Context Engineering
- Agent Orchestration
- AI Tool Integration
Location
- Japan
Work Type
- Full-time
Experience Level
- Experienced professional
- Executive
Education Level
- Bachelor's degree
- MBA/MiM
About the Company
- Meta Reality Labs is focused on advancing the AI Glasses and VR Metaverse hardware vision.