Brand Activation & Event Operations Member (Sports & Entertainment) - Marketing Division
Rakuten · JP
17 days agoImpress employers and recruiters.
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About the Role
This position leads communication with users through sponsorship of sports and entertainment fields, implementing marketing activations for corporate-wide events and domestic sports & entertainment sponsorships. The role involves operating promotions tied to these events and requires cooperation with various stakeholders and Rakuten business sides.
Responsibilities
- Implement marketing activations focused on corporate-wide events like Rakuten SUPER Baseball Game, Rakuten SUPER MATCH, Rakuten AI Optimism, and domestic sports & entertainment sponsorships.
- Operate promotions tied to those events.
- Lead communication in cooperation with teams, clubs, various stakeholders, and Rakuten business sides.
Requirements
- A passion for sports, not just as a fan, but also an interest in leveraging sports as a business.
- Experience working with agencies, or on the property side of sports and entertainment.
- Native in Japanese and business-level proficiency in English.
- Experience leading campaigns, from planning and proposal to directing the creative aspects.
- Self-motivated with the ability to work independently, adhere to deadlines, and manage and lead multiple projects concurrently.
- Ability to adapt flexibly in unpredictable situations and drive work forward with a goal-oriented approach.
Skills
- Sports business
- Event operations
- SNS operation
- Editorial
- Measuring effectiveness of online and offline activations
- Project Management
Location
- Tokyo
- Singapore
Work Type
- Full-time
Experience Level
- Intermediate
About the Company
- With nearly 100 million members in Japan and more than 1 billion globally, Rakuten Group provides more than 70 services in e-commerce, fintech, telecommunications, media and content, sports, etc.
- Our mission is to maximize the value of sponsorships by leveraging the power of domestic and global sports & entertainment to achieve societal empowerment.
- Our mission is to contribute to the branding and business of the Rakuten Group as a whole, primarily through partnerships in domestic sports & entertainment.
- We aim to convert sports & entertainment fans into Rakuten fans by engaging in a variety of marketing activities, both online and offline.