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About the Role
The Head of Creative is a key member of the Banana Republic Marketing Leadership Team, reporting to the Chief Marketing Officer. This role oversees the internal creative organization, leading the end-to-end creative vision for Banana Republic and Banana Republic Factory. Responsibilities include art direction, copy, design, and experiential, with a focus on driving cultural relevance, sharpening brand codes, and building brand heat. The leader will deliver emotionally resonant and strategically grounded creative, foster a high-performing, diverse team, and ensure distinctive and consistent work.
Responsibilities
- Lead and evolve a creative strategy that authentically connects with the customer.
- Champion creative concepts that tie to Banana Republic’s purpose and positioning across retail, digital, social, packaging, and experiential.
- Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance.
- Lead creative vision behind brand events and experiences.
- Leverage consumer and cultural insights to inform creative decisions.
- Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
- Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
- Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals.
- Identify and collaborate with external agencies to deliver integrated campaigns.
- Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
- Lead a culture of high-performing teams with clear priorities, goals and expectations.
- Attract and retain exceptional creative talent.
- Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
- Celebrate the collective success of creative teams.
- Partner with creative operations and production teams to implement efficient processes.
- Lead creative innovation by exploring emerging trends, cultural insights, and new formats.
- Measure and assess creative effectiveness, optimizing output.
- Champion creative consistency across all channels—retail, digital, social, packaging, and events.
Requirements
- 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
- Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
- Experience developing and mentoring diverse, high-performing creative teams.
- Strong ability to build trust and alignment across internal partners and external agencies.
- Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
- Exceptional storytelling, presentation, and interpersonal skills.
- Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
- Thrive in ambiguity, challenges convention, and continuously evolves their approach.
Skills
- Art direction
- Copywriting
- Design
- Experiential
- Creative strategy
- Brand voice
- Brand events
- Consumer insights
- Cultural insights
- Marketing strategy
- Inclusivity
- Innovation
- Accountability
- Brand Marketing
- Product Marketing
- Visual Merchandising
- Agency collaboration
- Team mentorship
- Creative operations
- Production
- Emerging trends
- Digital best practices
- Omnichannel marketing
- Storytelling
- Presentation skills
- Interpersonal skills
- Adobe Creative Suite
- G-Suite
- Figma
- Keynote
Experience Level
- 12+ years of progressive creative direction experience
About the Company
- Banana Republic is a brand focused on cultural relevance and sharpening brand codes to build brand heat across every touchpoint.