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About the Role

Develop a new strategic marketing function, supporting business growth and product visibility. This role offers the opportunity to creatively build and own effective campaigns, understanding products, customers, and optimal channels to reach them.

Responsibilities

Plan and execute end-to-end marketing campaigns across Integral Memory, Integral LED, and Integral brands, bringing product launches, go-to-market plans, and strategic priorities to life.
Deliver brand- and knowledge-raising campaigns, including thought leadership, education, and awareness activities, to build reputation and reinforce a consistent brand backbone.
Develop campaign plans with clear objectives, target audiences, channels, timelines, and success metrics, in agreement with the Marketing Director.
Coordinate necessary people and assets for each campaign, briefing the production team, collaborating with the Product Marketing Manager on audience and messaging, and ensuring alignment to the plan and deadlines.
Launch campaigns across a mix of channels, including email, web, paid media, social media, e-commerce, and exhibitions, applying best practices for each.
Manage campaigns according to a calendar that supports product launches, seasonal trade activities, and ongoing demand generation.
Track campaign performance against agreed metrics, report on results, and translate data into actionable recommendations.
Review and enhance campaign effectiveness by using data insights to improve future campaign returns, working with Marketing Operations on data, tooling, and measurement.
Ensure accurate campaign tracking for result attribution and to make marketing's contribution to the business visible.
Build and execute campaigns hands-on within the martech stack, including setting up automation, workflows, audience segmentation, and tracking.
Allocate dedicated campaign activity for Integral Memory, ensuring consistent marketing focus alongside Integral LED.
Collaborate with sales and product managers to align campaigns with live revenue opportunities and customer needs.
Adhere to agreed ways of working that separate strategic campaign work from rapid production requests, contributing to the setup and improvement of the new function.
Utilize AI tools responsibly to accelerate campaign planning, drafting, and analysis, always reviewing and verifying the output.

Requirements

A relevant degree in Marketing, Business, or a related field, or equivalent practical experience.
Minimum of 4 years' experience planning and delivering marketing campaigns, preferably for physical-product-focused brands and companies.
Demonstrated enjoyment in understanding products, customers, and their operating channels.
Proven track record of managing campaigns from planning through delivery, reporting, and improvement.
Solid understanding of various online and offline channels for audience reach, including email, web, print, paid media, PPC, social media, point of sale, out-of-home, e-commerce, exhibitions, and influencer collaborations.
Hands-on proficiency with martech tools such as CRM and marketing automation platforms (e.g., HubSpot, Salesforce), including workflow setup and campaign tracking/reporting.
Strong written communication skills, capable of shaping campaign copy and messaging, and briefing others.
Experience in both agency and in-house environments is beneficial, as is a mix of B2B, B2C, D2C, and channel-partner marketing.
A data-driven and creative approach, comfortable setting success measures, interpreting results, and acting on insights.
Excellent organization and project management skills, with the ability to brief and align multiple stakeholders, manage multiple campaigns concurrently, and meet deadlines.
Confidence in dealing with internal stakeholders across the business, managing expectations and priorities effectively.
A commercial mindset, capable of linking campaign activity to revenue opportunities and business priorities.
Meticulous attention to detail, ensuring high standards for all campaigns.
Excellent communication and collaboration skills, comfortable working closely with others while taking ownership and working autonomously in a fast-paced environment.
Proficiency in using AI tools to enhance efficiency while maintaining critical evaluation of output.

Skills

Marketing campaign planning
End-to-end campaign execution
Brand building
Customer understanding
Channel strategy
Data analysis
Martech stack utilization
CRM platforms
Marketing automation
Content creation
Project management
Stakeholder management
AI tools for marketing

Location

Neasden / Wembley commutable radius
On-site (4 days per week)

Work Type

On-site
Full-time

Experience Level

Senior
4+ years experience

Education Level

Degree in Marketing, Business, or related field, or equivalent practical experience

Benefits

Free parking on site

About the Company

Integral Memory PLC is a long-established, fast-growing UK company with over 35 years of history and offices in London and Europe.
Our award-winning products are sold in over 50 countries and trusted by corporations, government departments, and educational institutions.
We foster a collaborative, friendly, and approachable culture where colleagues support each other and can see the impact of their work.
As a mid-size, financially secure business, we offer strong opportunities for career progression.
Integral Memory Division specializes in high-end gaming, encrypted memory drives, and advanced data storage solutions, known for quality, sustainability, and reliability.
Integral LED Lighting Division provides innovative lighting solutions for industrial, retail, smart building, and outdoor spaces, challenging norms with cutting-edge products.