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About the Role
The Senior Marketing Executive (Acquisition) is responsible for planning and delivering high-impact marketing campaigns that drive new school acquisition. This role owns the demand generation engine for new business, translating commercial priorities into clear, compelling activity across core performance channels. You will collaborate with Group Marketing, Product, and Content teams to ensure campaigns are insight-led, commercially effective, and tailored to win new customers.
Responsibilities
- Own the planning and delivery of acquisition campaigns across The Key.
- Translate commercial priorities into clear campaign roadmaps, briefs, and sequencing.
- Develop new messaging strategies to effectively market an evolving product to non-member/whitespace audiences.
- Identify opportunities to test, learn, and evolve campaign approaches over time.
- Oversee end-to-end delivery of campaigns across core channels, ensuring messaging resonates with the target audience.
- Ensure campaigns are delivered to a high standard and in line with brand guidelines.
- Monitor performance and optimise campaign activity using insight and data.
- Support the delivery of go-to-market strategies for new revenue lines and adjacencies.
- Partner closely with inside sales to align campaigns with targeting, sequencing, and handoffs.
- Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding.
- Own campaign reporting and insights, connecting activity to commercial outcomes.
- Establish clear, repeatable ways of working for campaign planning, delivery, and optimisation.
- Act as a senior campaign specialist within the marketing team, supporting best practice and consistency.
Requirements
- 2+ years of experience delivering B2B marketing campaigns with commercial accountability.
- Strong understanding of the customer lifecycle and performance marketing.
- High level of creativity in campaign thinking.
- Excellent copywriting skills.
- Proven ability to deliver quality execution.
- Proven ability to plan, deliver, and optimise campaigns across multiple channels.
- Strong judgment, prioritisation, and delivery focus.
- Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross-functional buy-in.
Skills
- Performance marketing
- Copywriting
- Campaign planning
- Campaign delivery
- Campaign optimisation
- Reporting
- Salesforce
- HubSpot
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- up to £41,000
Benefits
- Good work-life balance
- Training and support
- Generous holiday allowance
- Flexible hours
- Buying and selling holiday
- Enhanced maternity pay
- Free breakfast
- Fruit and drinks
- Regular socials
About the Company
- The Key is the country’s most trusted provider of knowledge and know-how to education leaders determined to make a difference.
- We provide authoritative, up-to-the-minute sector intelligence, tools, services and resources that give leaders the knowledge to act.
- We are a socially conscious company.