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About the Role
The Trade Marketing Manager will develop key marketing initiatives and programs, including consumer campaigns, competitive intelligence, and trade assets. This role supports commercial readiness and go-to-market efforts across Southeast Asia, Greater China, Greater India, the Middle East, Turkey, Russia, and Africa. The role also contributes to market acceleration projects, launch support, and cross-functional initiatives.
Responsibilities
- Communicate and reinforce brand positioning by sharing global brand campaigns, brand studies, and core values with local teams.
- Ensure adherence to brand guidelines and visual identity standards across markets.
- Support local marketing execution, including ATL campaign support, B2B training sessions, and trade show design.
- Lead the development of interactive trade booth experiences for new product launches.
- Prepare the mainstream development plan, defining brand positioning, and conducting comprehensive market assessment.
- Support the exploration and pilot strategic initiatives and special projects.
- Facilitate cross-market collaboration and communication to accelerate adoption of best practices.
- Provide strategic support to priority markets for acceleration or new launches.
- Lead the development and enhancement of digital assets and regional campaigns.
- Support the creation of a regional social media playbook.
- Monitor adoption, performance, and engagement levels in each market.
- Oversee website development and management for KODAK Lenses global and country sites.
- Manage official social media accounts linked to KODAK Lenses.
Requirements
- Degree in Marketing with minimum 5 years’ experience in Product & Consumer Marketing.
- At least one significant experience in a B2C environment (FMCG, F&B, OTC…)
- Experience in upstream marketing strategy, innovation ideation, concept communications development is advantageous.
- Excellent teamwork skills.
- Proven ability to influence cross-functional teams without formal authority.
- Experience working in a multi-cultural environment.
- Strong analytical skills and ability to execute with excellence.
- Comfortable with technical topics (scientific background or previous experience in medical devices / technical fields is an advantage).
- Ability to translate technical product performance into consumer-friendly communication.
- Willingness to travel for business as needed.
Skills
- Brand Communication
- Trade Marketing
- Consumer Campaigns
- Competitive Intelligence
- Go-to-market Strategy
- Digital Marketing
- Social Media Management
- Website Management
- Market Assessment
- Cross-functional Collaboration
Location
- Southeast Asia
- Greater China
- Greater India
- Middle East
- Turkey
- Russia
- Africa
Work Type
- Full-time
Experience Level
- Minimum 5 years experience
Education Level
- Degree in Marketing
Benefits
- Opportunities for growth (horizontal, vertical, or international)
- Employee Shareholding Program
- Flexible ways of working
- Paid days off
- Team-building events and recreational activities
- Opportunity to volunteer with the OneSight EssilorLuxottica Foundation
- Medical benefits including health insurance coverage for hospital & surgical, outpatient - general practitioner and specialist, TCM, dental, and mental wellbeing.
About the Company
- Global leader in the design, manufacture, and distribution of advanced vision care products, eyewear, and med-tech solutions.
- Home to innovative lens technologies (Varilux, Stellest, Transitions) and iconic brands (Ray-Ban, Oakley, Supreme).
- Operates top-selling smart eyewear products (Ray-Ban Meta, Oakley Meta, Nuance Audio).
- Owns world-class retailers (Sunglass Hut, LensCrafters, Vision Express, Apollo).
- Global community of over 200,000 employees across 150 countries and 600 operations facilities.
- Serves 300,000 eye care professionals and operates 18,000 stores.
- Driving the transformation of the eyewear and eyecare industry.
Equal Opportunity
- Committed to creating an inclusive environment for all employees.
- Celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.