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About the Role
As Settify's first Marketing Manager, you will join at an exciting time of growth, focusing on global expansion into new legal areas. Your role will involve assessing marketing needs, defining strategies, and leading execution to achieve business outcomes. This is a hands-on, generalist role within a scale-up environment.
Responsibilities
- Assess Settify's marketing needs and build a plan that ties activity directly to commercial goals
- Build and maintain a consistent, scheduled presence on LinkedIn and social media, across organic and paid channels
- Create campaign and brand content, including social posts, ads, video, EDMs and collateral
- Partner with LEAP's marketing team to launch and run a regular webinar series, ensuring the right firms register and the right people present
- Plan and run EDM campaigns in Salesforce Marketing Cloud to drive registrations, engagement and feature adoption
- Work with Customer Success to build action plans that lift adoption
- Lay the groundwork for outbound marketing to firms outside the LEAP ecosystem, turning cold audiences into a warm pipeline for the sales team
- Lead branding work that reflects where Settify is today and raises our profile with small to medium law firms
Requirements
- 5+ years of marketing experience, including time in a marketing manager or similarly autonomous role
- B2B marketing experience, ideally marketing to professional services audiences such as legal, accounting or financial services
- Hands-on experience with Salesforce Marketing Cloud or with similar CRM systems
- Experience running paid and organic social campaigns, particularly on LinkedIn
- Experience producing webinars, events or EDM programs that drive registrations
- Confident designing assets in Canva, Figma or similar design software
- Strong stakeholder management skills and experience working across multiple teams or business units
- A generalist skill set; comfortable moving between strategy, content creation and campaign execution
- Takes ownership and works independently
- Quickly understands the commercial goal behind the work and plans accordingly
- Is collaborative and happy to ask a colleague for their opinion, and to offer yours
- Gets ahead of what's coming rather than reacting to it
Skills
- Marketing strategy
- Content creation
- Campaign execution
- Social media marketing (organic and paid)
- LinkedIn marketing
- Email marketing (EDMs)
- Webinar production
- Event management
- Salesforce Marketing Cloud
- CRM systems
- Graphic design (Canva, Figma)
- Stakeholder management
Location
- Sydney
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years of marketing experience
- Marketing Manager level
Benefits
- Genuine ownership over market presence
- Direct influence on product direction
- Work with passionate people
- Close collaboration with leadership and customers
- Opportunities for career growth
- Flexibility in working arrangements
- Access to sailing and yacht events
- Additional paid wellbeing day annually
- Free gym membership
- Weekly massages
- Catered lunch or breakfast 4 days a week
- Access to LEAP Home program for primary residence purchase support
About the Company
- Settify offers AI-Assisted technology to help people prepare and present personal stories for legal help, streamlining information gathering for law firms.
- Settify is a small, high-performing team focused on engineering and product.
- Settify is part of the LEAP group of companies, a global leader in legal practice management solutions with over 30 years of experience.
- LEAP supports over 70,000 lawyers globally and is guided by the purpose to 'Help lawyers who help people'.
Equal Opportunity
- Settify is an inclusive, people-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all the requirements above, we encourage you to still submit your application.