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About the Role
The Le Labo Marketing Manager is responsible for developing and executing marketing strategies to drive brand equity and revenue growth. This role emphasizes honoring craft, expressing values, and building genuine human connection, partnering with cross-functional teams, retail partners, and agencies to deliver meaningful experiences through product launches, brand activations, and communications. External communications must align with high standards of respect, kindness, and honesty, avoiding pushy sales tactics. Exposure to online, digital, or e-commerce marketing is preferred for omni-channel execution. The role requires sound judgment, discretion, and responsibility in protecting brand trust due to access to confidential information.
Responsibilities
- Develop and lead mid-term brand strategies to enhance brand value, sales, and market share.
- Align local sales and profit (P&L) targets with global brand objectives in collaboration with APAC.
- Analyze the competitive landscape to identify growth opportunities and risks.
- Ensure brand philosophy, tone, and positioning are consistently represented.
- Execute plans in partnership with Digital Marketing, Commercial and CRM teams.
- Create and implement presentations internally and externally.
- Define and validate media strategies across digital and online channels.
- Design Online & Offline CRM customer journeys.
- Optimize marketing approaches based on consumer segmentation.
- Maximize performance across online (Brand.com, 3PP) and offline touchpoints.
- Operate and manage the online store (Brand.com).
- Review and ensure quality of creative assets across online and offline platforms.
- Manage influencer partnerships, contracts, and content alignment.
- Develop category, hero product, and new product strategies, including objectives and communication plans.
- Lead new product launch planning, demand forecasting, pricing, and promotional strategies.
- Support retail marketing and in-store initiatives.
- Manage product lifecycle, pricing, and visual asset governance.
- Oversee VMD, in-store tools, and merchandising guidelines.
- Manage marketing budgets and optimize return on investment.
- P&L Management.
- Embed Le Labo’s brand DNA, craft principles, and values into all marketing initiatives.
- Design and execute activations that prioritize meaningful experiences and long-term relationships over short-term sales.
- Demonstrate strong discretion by adhering to guardrails around confidential information, strategy, and data.
- Apply a “conscious craft” mindset, considering ethical standards and impact when working with partners and initiatives.
Requirements
- Minimum Years of Experience: 7+ years in related field, with prior experience leading a team.
- Required Language Proficiency: Excellent in Communication, proficiency in written and spoken Japanese and English.
- Strong analytical skills and attention to detail, fast-learning and flexible to deal with ambiguity.
- Ability to think holistically and make sound commercial judgments.
- Strong project management capabilities.
- Excellent communication and interpersonal skills.
- Working style: intentional, thoughtful, respectful, and brand‑driven, with a strong sense of judgment and integrity.
Skills
- Online marketing
- Digital marketing
- E-commerce marketing
- CRM
- Social media marketing
- EC marketing
Location
- Tokyo, Chiyoda-ku, Marunouchi 3-2-3 Marunouchi Nijubashi Building 20F
Work Type
- Full-time
- Hybrid
- Remote work available
Experience Level
- 7+ years
Education Level
- Degree in Business, Marketing or related field
Salary/Compensations
- Negotiable
- Performance bonus: once a year
- Salary increase: once a year
Benefits
- Comprehensive welfare services (Tokyo Cosmetics Health Insurance Association, Erabberu Club)
- Annual subsidy of 60,000 yen
- Resort facilities
- Resort Trust member
- Employee discount on company products
- Regular health check-ups
- Retirement benefit system (Defined Contribution Pension Plan, Defined Benefit Corporate Pension Plan)
- Condolence money (marriage celebration money, childbirth celebration money, illness relief money, various condolence money, disaster relief money)
- Commuting allowance (up to 50,000 yen)
- Field work allowance (for sales positions)
- Overtime allowance (midnight overtime only for managers and above)
About the Company
- ELC Japan LLC
- President and CEO: James Aquilina
- Business activities: Manufacturing, sales, import/export of cosmetics and quasi-drugs.
- Capital: 80 million yen.
- The Estée Lauder Companies Inc. is a global leader in skin care, makeup, fragrance, and hair care products, operating and stewarding luxury and prestige brands worldwide.
- Products are sold in approximately 150 countries and territories under various brand names including Estée Lauder, Clinique, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands (including The Ordinary and NIOD), and BALMAIN Beauty.