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About the Role

Orchestra is seeking a Head of Agency Marketing to define and lead the company's external brand presence during its next growth phase. This role reports to the Chief Brand Officer and collaborates with the executive team to set brand and communications strategy, including PR, partnerships, events, awards, thought leadership, and activations. The position has full accountability for strategy, budget, and team, with the autonomy to shape the company's market presence.

Responsibilities

Own and set Orchestra's external communications vision and strategy across media, conferences, awards, and cultural platforms, translating it into an executable plan.
Build and manage the budget for the brand and communications function, making investment tradeoffs.
Elevate the profile of senior leadership by securing speaking slots, press, and thought leadership opportunities.
Own major moments, including Cannes Lions, from concept through execution.
Build relationships with top-tier outlets and emerging media platforms.
Monitor emerging media trends to ensure strategy remains current.
Set the editorial and narrative standard for Orchestra's stories, including drafting and pitching press releases.
Align external brand positioning with internal communications for consistency.
Establish clear KPIs and a feedback loop to refine strategy and demonstrate impact.
Build, lead, and mentor a cross-functional team, including internal communications, content, lifecycle, and paid media.
Create pathways for new voices and emerging writers through collaborations and activations.

Requirements

A strategist's ability to set vision and a builder's ability to establish the function, team, and processes.
Executive-level PR/communications leadership experience with a bias toward action.
A track record of positioning brands in relevant conversations and publications.
Experience concepting, budgeting, and executing impactful events or activations.
Sharp instincts for storytelling and media, with the judgment to prioritize resources.
Comfortable setting strategic direction and executing hands-on when necessary.
Progressive leadership experience building, managing, and growing teams.

Skills

15+ years of experience in public relations, marketing, communications, or brand storytelling.
Agency or in-house leadership experience strongly preferred.
Demonstrated experience owning a function's strategy, budget, and team.
Proven ability to develop and lead external communications strategies that drive visibility across media outlets.
Strong relationships with journalists, editors, and/or creators.
Understanding of how to engage both established publications and the next generation of writers and platforms.
Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities.
Experience concepting, budgeting, and executing brand activations, events, or cultural moments.
Exceptional writing and storytelling skills.
Strong editorial judgment and instinct for timely, relevant, and culturally resonant stories.
Ability to operate as both strategist and executor.
Data-driven approach to managing marketing and communications initiatives.
Clear command of budget and resource allocation.
Extremely strong interpersonal, written communication, and organizational skills.

Location

New York, NY

Work Type

Hybrid

Experience Level

Executive-level
15+ years

Salary/Compensations

$200,000 - $250,000 plus bonus

About the Company

Orchestra is a strategic communications and marketing company designed for today's complex world, integrating people, platforms, and stories to help clients build lasting influence.
The company offers programs ranging from strategic business counsel to tactical execution.
Orchestra comprises over 700 professionals with diverse industry experience and includes leading firms such as BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.
It also encompasses Brightmode, a talent acquisition firm, and Versus Media Group, a political media team.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.