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About the Role
Loop is seeking a Head of Product Marketing to lead innovations and growth in the Supply Chain AI category. This role involves establishing market positioning, owning messaging and buyer insights, and translating technical product details into compelling narratives. The position requires managing competitive intelligence, sales enablement, and defining product launch strategies, with an emphasis on leveraging AI to enhance efficiency while maintaining a human touch. The ideal candidate thrives in a dynamic, fast-paced environment requiring adaptability and strategic prioritization. This role reports to the Head of Marketing within a small, cross-functional team.
Responsibilities
- Own positioning, messaging, and buyer insight for Loop, building frameworks, personas, and value propositions for sales, marketing, and customer success.
- Translate technical product work into easily understandable stories, creating decks, one-pagers, and sales narratives.
- Lead competitive intelligence to inform positioning, GTM strategy, and product team input.
- Support analyst and press relations with thought leadership content to increase Loop's mindshare.
- Manage product launches from internal briefings to sales enablement and field content.
- Lead Loop's AI benchmark program, defining tests with engineering and establishing Loop as an AI leader.
- Own Loop's core marketing collateral and assets, finding improved distribution methods.
- Develop vertical marketing stories for ABM campaigns based on customer insights.
- Own Loop's value story, translating features and solutions into buyer-relevant outcomes.
- Determine how product marketing can utilize AI and modern tools to scale with Loop's growth.
Requirements
- 8+ years in B2B product marketing, preferably at a technical or data-heavy company.
- Ability to understand and explain complex products and the potential of AI.
- Strong writing and storytelling skills to simplify technical information.
- Proficiency in managing multiple tasks and making timely, informed decisions.
- Experience building messaging frameworks and positioning from scratch.
- Hands-on experience with analyst relations.
- Familiarity with marketing and CRM systems, HubSpot preferred.
- Strong written and verbal communication skills.
- Acts with ownership and initiative.
- Experience marketing technical, AI, or data products to enterprise buyers is a plus.
- Supply chain, logistics, or fintech experience is a plus.
Skills
- Product Marketing
- Messaging
- Positioning
- Buyer Insight
- Competitive Intelligence
- Sales Enablement
- Product Launches
- AI
- Marketing Collateral
- Vertical Marketing
- ABM Campaigns
- Value Storytelling
- Analyst Relations
- Press Relations
- Content Creation
- GTM Strategy
- Spreadsheet Analysis
- Design Review
- Product Management Collaboration
- HubSpot
Location
- San Francisco, CA
- Chicago, IL
Work Type
- In-person
- Full-time
Experience Level
- 8+ years
Salary/Compensations
- $190,000-$230,000
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) match
- Paid time off
- Paid holidays
- Parental leave
- Annual performance bonus
- Equity
About the Company
- Loop is establishing itself as a leader in the new category of Supply Chain AI, pushing beyond existing boundaries.
Equal Opportunity
- Loop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.