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About the Role

Orchestra’s Consumer vertical is seeking a Senior Vice President passionate about earning consumers’ attention, with experience in integrated marketing and communications across earned, influencer, experiential, and other channels. This role involves overseeing strategic planning and day-to-day execution for consumer brands, contributing to internal leadership, and shaping company culture.

Responsibilities

Hold one of the most senior positions, supporting leadership on implementing new protocols and policies.
Concept and implement structural changes to optimize efficiency and improve work quality.
Act as a high-level strategic lead, directing client strategy, brand messaging, tentpole campaign concepts, and high-stakes comms.
Oversee a team of integrated strategists and provide client counsel on influencer strategy.
Host brainstorms, reverse engineer virality, and lead the creation of share-worthy moments for brands.
Ensure the development and execution of influencer paid and organic campaigns.
Lead team finances, including managing profitability, staffing, planning, and budgeting.
Participate in new business efforts, reviewing the pipeline, voicing passion for brands, and developing winning proposals and concepts.

Requirements

13-15+ years of directly relevant experience ideally within the consumer space.
Experience overseeing large teams across multiple accounts, workflows, or projects.
Ability to employ creativity to make content compelling for an audience.
Proven ability to earn and keep client trust.
Demonstrated track record of spotting and landing business opportunities, winning new business, and signing incremental SOWs.
Ability to celebrate small wins and build up a team.

Skills

Integrated marketing and communications
Earned media
Influencer marketing
Experiential marketing
Strategic planning
Client counsel
Creative strategy
Campaign concept development
Influencer strategy
Content creation
Financial management
Team leadership
New business development
Proposal writing

Location

New York, NY

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

$170,000 - $190,000

Benefits

End of year bonuses based on firm, team, and individual performance.

About the Company

Orchestra is a strategic communications and marketing company integrating people, platforms, and stories to help clients build lasting influence.
The company offers programs spanning strategic business counsel through to tactical execution.
Orchestra comprises 700+ people with experience across various industries including consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, and travel.
It includes leading firms such as BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.
Orchestra also launched Brightmode (talent acquisition) and Versus Media Group (political media).

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff.
The company recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.