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About the Role

Orchestra is seeking a Vice President, Paid Media to shape and deliver integrated, audience-first paid media strategies for clients across various industries. This senior leadership role involves serving as a strategic partner, overseeing engagements from strategy to reporting, and contributing to the growth of the Paid Media practice by leading team members and establishing best practices.

Responsibilities

Lead paid media strategy across multiple client accounts, overseeing end-to-end, multi-channel campaigns.
Develop audience-first, channel-agnostic paid media strategies, translating client goals into media approaches, channel recommendations, investment strategies, and measurable KPIs.
Serve as a senior paid media counselor to clients and internal account leaders, presenting recommendations, performance insights, and proactive opportunities.
Oversee integrated media planning across channels including paid social, paid search, programmatic display/video, CTV, streaming audio, OOH, print, publisher partnerships, and emerging opportunities.
Guide teams through campaign planning, activation, optimization, and measurement, ensuring work meets Orchestra’s standards for strategy, quality, accuracy, and performance.
Review media plans, campaign setups, reporting, and strategic deliverables, providing clear direction and actionable feedback to team members.
Manage, mentor, and develop paid media team members, establishing clear expectations, strengthening strategic capabilities, and supporting career growth.
Partner with the Head of Paid Media on team structure, resourcing, workflow, and operational best practices.
Collaborate with colleagues across strategy, insights, creative, earned media, organic social, influencer, and other Orchestra capabilities to develop integrated client solutions.
Partner with client and growth teams to identify organic growth and new business opportunities, contributing paid media strategy, scoping, and recommendations to proposals and pitches.
Stay current on changes across advertising platforms, privacy, measurement, emerging media opportunities, and industry best practices, translating developments into actionable guidance.
Help evolve Orchestra’s paid media products, processes, tools, and points of view.

Requirements

10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies.
Strong agency experience managing multiple clients, teams, and competing priorities in a fast-paced environment.
Deep understanding of the paid media ecosystem, including paid social, search, and programmatic, with broader experience across channels such as CTV, streaming audio, OOH, print, and publisher partnerships.
Experience developing strategies for both B2B and B2C audiences; experience across multiple industries or client verticals strongly preferred.
Demonstrated ability to translate business and communications objectives into audience, channel, investment, and measurement strategies.
Strong client leadership skills and experience advising and presenting to senior-level client stakeholders.
Proven experience managing, mentoring, and developing media professionals, with the ability to lead through both direct management and influence.
Strong understanding of campaign measurement, reporting, and optimization, with the ability to turn data into clear insights and strategic recommendations.
Experience contributing to new business, organic growth, scoping, and/or proposal development.
Excellent written and verbal communication skills and the ability to communicate complex media concepts clearly to both media and non-media audiences.
Collaborative, entrepreneurial leadership style with a demonstrated ability to work across disciplines and bring teams together around shared goals.
Strong judgment, organization, and attention to detail, with the ability to navigate ambiguity and solve problems proactively.

Skills

Paid Media Strategy
Integrated Multi-Channel Media Strategies
Paid Social
Paid Search
Programmatic Display/Video
CTV
Streaming Audio
OOH
Print
Publisher Partnerships
Client Leadership
Team Management
Mentoring
Campaign Measurement
Reporting
Optimization
New Business Development
Written Communication
Verbal Communication
Collaboration
Entrepreneurial Mindset
Problem Solving

Location

New York, NY
Boston, MA
Washington, D.C.
Remote

Work Type

Hybrid
Remote

Experience Level

Vice President
10+ years of paid media experience

Salary/Compensations

$135,000 - $165,000

Benefits

Eligible for end of year bonuses based on firm, team and individual performance.

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
The company integrates people, platforms, and stories that stick to help clients build lasting influence.
Orchestra offers programs that span from the highest level strategic business counsel through to tactical execution.
Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.
Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.