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About the Role
BerlinRosen is seeking an Account Executive to join our Higher Education team. This role manages day-to-day work and deliverables, anticipates client needs, and assesses the strongest team approach to meet them. It's an opportunity to elevate the stories of colleges and universities while leading client work that advances their goals.
Responsibilities
- Drive media relations pitching engine, developing creative pitch angles, building media lists, and conducting outreach to and maintaining relationships with key reporters.
- Support the creation of strategy by providing regular creative ideas for clients to engage audiences across owned, paid and earned media channels.
- Drive day-to-day client deliverables, managing up and down to ensure team alignment while proactively surfacing new ideas and opportunities for our clients.
- Manage media monitoring and rapid response across your accounts.
- Write and edit persuasive external and internal materials, including strategy decks, messaging, op-eds, social and web copy.
- Supports day-to-day communications with clients, including analyzing press coverage and writing regular progress reports.
- Manage workstreams across multiple accounts.
Requirements
- 2–3 years of experience in communications, including experience in-house at companies, nonprofits or higher education institutions, or within media or journalism; PR agency experience preferred.
- Familiarity with and interest in the higher education landscape.
- Ability to handle multiple assignments at once, work quickly and meet deadlines in a fast-paced environment.
- Demonstrated relationships with reporters and strong news sense.
- Ability to communicate clearly and effectively, both verbally and in writing, with varying levels of staff, clients and media.
- Strong attention to detail.
- Demonstrated ability to work collaboratively with a team to meet group objectives.
- Proficiency in Google and Microsoft software suites.
Skills
- Communications
- Media relations
- Client relations
- Project management
- Strategy conceptualization
- Pitching
- Media placement
- Team leadership
- Delegation
- Media monitoring
- Rapid response
- Writing
- Editing
- Press coverage analysis
- Reporting
- Google software suites
- Microsoft software suites
Location
- New York, N.Y.
- Washington, D.C.
Work Type
- Hybrid
- 3 days per week in office
Experience Level
- 2-3 years
Salary/Compensations
- $65,000 - $80,000
About the Company
- Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
- BerlinRosen’s Higher Education team sits within Orchestra’s Tech & Corporate practice and brings deep expertise in guiding colleges, universities and academic institutions through today’s complex communications landscape. Our work spans paid, earned, social, content and crisis communications, giving us the ability to deliver fully integrated, cross-channel strategies that drive impact.
- We partner with leading institutions spanning the Ivy League, elite R1 research universities and flagship public university systems, helping them elevate their voices, protect their reputations and engage key audiences in a competitive and fast-changing higher education environment.
Equal Opportunity
- People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist and we are committed to helping all staff develop and grow.